You Can't Spin Mother Nature [2]
This is the speech that I delivered last month at the Canadian Public Relations Society's National Conference [7] in Edmonton, Alberta.
Given that it is a fairly direct assault on the manipulative tactics that are, increasingly, giving the public relations industry a bad name, I thought I might receive a defensive reaction from some of my professional colleagues. Instead, what I found, after a quick and convincing standing ovation, was a deep level of concern and tremendous willingness to deal with the issues that I raise in the talk.
Putting aside the political debate over climate change - which continues unabated on its well-funded, but surrealistic trajectory - I am optimistic that in both Canada and the U.S., a significant majority of public relations professionals are determined to trim the spin out of what we do.
| Attachment | Size |
|---|---|
| Jim Hoggans CPRS keynote address June 14 2007.pdf [8] | 909.9 KB |
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