Is General Motors Ditching the Hummer? [2]
General Motors has announced the closing four truck and SUV plants [7] in the U.S., Canada and Mexico, affecting 10,000 workers, as surging fuel prices hasten a dramatic shift to smaller vehicles.
On the Hummer, General Motors CEO, Rick Wagoner said GM is:
undertaking a strategic review of the Hummer brand, to determine its fit with GM's evolving product portfolio" in light of changing market conditions. [my emphasis]
The Hummer has been the symbol of North America's overconsumption [8] for years, and the GM brand has been flagging behind the likes of Toyota and their environmentally friendlier Prius hybrid brand.
Shall we all enjoy a "Bye, Bye, Hummer" party?
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