Check out this video
(windows media version) produced as part of the UK
's “Climate Change Communications Initiative
.” They sure nail down all the elements of a successful climate change action campaign; they begin by first explaining in very simple terms what climate change actually is, they then highlight (but don't dwell on) the possible consequences of inaction and finally, they wrap up with the fact that there are available solutions and tailor that message with a call to action.
Great job. What do all the other PR
pros out there think about this one?