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Clearing the PR Pollution that Clouds Climate Science

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Public Support for Energy Bill Shows the Deception in Bonner Astroturf Campaign

A recent poll sponsored by the Center for American Progress goes another step toward revealing the duplicity of Astroturf campaigns like the one that Bonner & Associates was running while representing the American Coalition for Clean Coal Electricity (ACCCE).

The CAP poll shows that, in swing states, 63 per cent of voters support the climate change legislation currently being considered in the Senate. And yet the Bonner crowd was fomenting a "grassroots" campaign specifically designed to make it look like the public was taking quite a different position.

Environmentalists have to declare themselves when they knock on your door, or contact your political representatives, advocating for better protection for the natural world (and for green jobs). Lobbyists also have to register - declaring the purpose for their political intervention and identity of their clients.

Once again, before PR firms like Bonner push their way into the public conversation, they should have to meet the same standard, especially when the opinion they represent favours their (usually anonymous) corporate sponsor and runs contrary to the will of 63 per cent of the people who sincerely represent America's "grassroots."

What's next?

About the climate cover-up

About the climate cover-up

Democracy is utterly dependent upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy.

There is a vast difference between putting forth a point of view, honestly held, and intentionally sowing the seeds of confusion. Free speech does not include the right to deceive. Deception is not a point of view. And the right to disagree does not include a right to intentionally subvert the public awareness.

Although all public relations professionals are bound by a duty to not knowingly mislead the public, some have executed comprehensive campaigns of misinformation on behalf of industry clients on issues ranging from tobacco and asbestos to seat belts.

Lately, these fringe players have turned their efforts to creating confusion about climate change. This PR campaign could not be accomplished without the compliance of media as well as the assent and participation of leaders in government and business.

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