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Clearing the PR Pollution that Clouds Climate Science

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Rapid climate change threatens world’s largest creatures

The study, published by WWF and the Whale and Dolphin Conservation Society in advance of the 59th meeting of the International Whaling Commission in Anchorage, Alaska, May 28-31, said climate-change impacts are currently greatest in the Arctic and the Antarctic.

According to the report, cetaceans that rely on polar, icy waters for their habitat and food resources -- such as belugas, narwhal, and bowhead whales -- are likely to be dramatically affected by the reduction of sea ice cover.

As sea ice cover decreases there will be more commercial shipping, oil, gas and mining exploration and development, and military activities in previously untouched areas, resulting in much greater risks from oil and chemical spills, worse acoustic disturbance and more collisions between whales and ships, said lead author Wendy Elliott, from WWF's Global Species Program.

WDCS and WWF are urging governments to cut CO2 global emissions by at least 50 percent by mid-century. The latest report of the Intergovernmental Panel on Climate Change showed it was possible to stop global warming if the world's emissions start to decline before 2015.

What's next?

About the climate cover-up

About the climate cover-up

Democracy is utterly dependent upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy.

There is a vast difference between putting forth a point of view, honestly held, and intentionally sowing the seeds of confusion. Free speech does not include the right to deceive. Deception is not a point of view. And the right to disagree does not include a right to intentionally subvert the public awareness.

Although all public relations professionals are bound by a duty to not knowingly mislead the public, some have executed comprehensive campaigns of misinformation on behalf of industry clients on issues ranging from tobacco and asbestos to seat belts.

Lately, these fringe players have turned their efforts to creating confusion about climate change. This PR campaign could not be accomplished without the compliance of media as well as the assent and participation of leaders in government and business.

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