The ads showing flowers emitting from smoke stacks made the claim that Shell's greenhouse gas emissions were being recycled and used to grow flowers in actual greenhouses. The Dutch Advertising Code Authority stated, “Shell suggests that all of these gases are recycled and that is not the case, so our committee found a misleading environmental claim.”
“Instead of 'greenwashing' its environmental behavior, Shell should tackle its real problems,” said Anne van Schaik, a campaign leader for Friends of the Earth Netherlands. “For instance, in Nigeria, gas flaring by Shell causes 60 times more greenhouse gas emissions than the carbon dioxide that is reused by Dutch farmers to grow flowers.”
Nice job, and well said.