Shell's Greenwashing Advertisements 'misleading'

Tue, 2007-07-17 14:39Kevin Grandia
Kevin Grandia's picture

Shell's Greenwashing Advertisements 'misleading'

Oil giant Royal Dutch Shell has been ordered to withdrawal 'misleading' advertising in Holland after the environmental group Friends of the Earth claimed the ads were a case of “greenwashing.”

The ads showing flowers emitting from smoke stacks made the claim that Shell's greenhouse gas emissions were being recycled and used to grow flowers in actual greenhouses. The Dutch Advertising Code Authority stated, “Shell suggests that all of these gases are recycled and that is not the case, so our committee found a misleading environmental claim.”

“Instead of 'greenwashing' its environmental behavior, Shell should tackle its real problems,” said Anne van Schaik, a campaign leader for Friends of the Earth Netherlands. “For instance, in Nigeria, gas flaring by Shell causes 60 times more greenhouse gas emissions than the carbon dioxide that is reused by Dutch farmers to grow flowers.”

Nice job, and well said.

[x]

California Governor Jerry Brown used the occasion of his fourth inaugural address to propose an ambitious new clean energy target for the state: 50% renewable energy by 2030.

“We are at a crossroads,” Brown said in announcing the proposal, according to Climate Progress. “The challenge is to build for the future, not steal from it, to live within our means and to keep California ever golden and creative.”

Already the leader in installed solar...

read more