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Clearing the PR Pollution that Clouds Climate Science

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Sheril Kirshenbaum

Sheril Kirshenbaum is an associate at Duke University and co-author of the forthcoming book, "Unscientific America: How Scientific Illiteracy Threatens Our Future," with Chris Mooney. She is involved in conservation initiatives across levels of government and works to improve communication between scientists, policymakers, and the public.

In 2007, Sheril helped to found ScienceDebate2008; an initiative encouraging candidates to debate science research and innovation issues on the campaign trail. She has also worked as a legislative science fellow on Capitol Hill with Senator Bill Nelson (D-FL) where she was involved in energy, climate, and ocean policy.

Sheril holds two MS degrees in Marine Biology and Marine Policy from the University of Maine. Previously she served as a Fellow with the Center for Biodiversity and Conservation at the American Museum of Natural History and as a Howard Hughes Research Fellow at Tufts University. She has contributed reports to The Nature Conservancy and provided assistance on international protected area projects. She also has experience working in pop radio and her work has been published in Fisheries Bulletin, Oecologia, and Science.

Sheril Kirshenbaum co-hosts The Intersection on Seed's Scienceblogs with Chris Mooney and contributes to Talking Science. She was born in Suffern, New York and is also a musician.

About the climate cover-up

About the climate cover-up

Democracy is utterly dependent upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy.

There is a vast difference between putting forth a point of view, honestly held, and intentionally sowing the seeds of confusion. Free speech does not include the right to deceive. Deception is not a point of view. And the right to disagree does not include a right to intentionally subvert the public awareness.

Although all public relations professionals are bound by a duty to not knowingly mislead the public, some have executed comprehensive campaigns of misinformation on behalf of industry clients on issues ranging from tobacco and asbestos to seat belts.

Lately, these fringe players have turned their efforts to creating confusion about climate change. This PR campaign could not be accomplished without the compliance of media as well as the assent and participation of leaders in government and business.

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