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Jim Hoggan |
Slamming the Climate Skeptic Scam12 Jul 07
There is a line between public relations and propaganda - or there should be. And there is a difference between using your skills, in good faith, to help rescue a battered reputation and using them to twist the truth - to sow confusion and doubt on an issue that is critical to human survival. And it is infuriating - as a public relations professional - to watch my colleagues use their skills, their training and their considerable intellect to poison the international debate on climate change. That's what is happening today, and I think it's a disgrace. On one hand, you have the report of the Intergovernmental Panel on Climate Change, the largest and most rigorously peer-reviewed scientific consensus in history, advising that:
On the other hand, you have an ongoing public debate - not about how to respond, but about whether we should bother, about whether climate change is even a scientific certainty. Few PR offences have been so obvious, so successful and so despicable as the attack on the scientific certainty of climate change. This is a triumph of disinformation. It is a living proof of the success of one of the boldest and most extensive PR campaigns in history, primarily financed by the energy industry and executed by some of the best PR talent in the world. As a public relations practitioner, it is a marvel - and a deep humiliation - and I want to see it stop. Here's the way it works: Public relations is not a process of telling people what to think; people are too smart for that, and North Americans are way too stubborn. Tell a bunch of North Americans what they are supposed to think and you're likely to wind up the only person at the party enjoying your can of New Coke. No, the trick to executing a good PR campaign is twofold: you figure out what people are thinking already; and then you nudge them gently from that position to one that is closer to where you want them to be. The first step is research: you find out what they know and understand; you identify the specific gaps in their knowledge. Then you fill those gaps with a purpose-built campaign. You educate. If people are afraid to take Tylenol (as they were after someone poisoned some pills), you explain the extensive safety precautions now typical in the pharmaceutical industry. If people think Martha Stewart is arrogant and uncaring, you create opportunities for her to show a more human side. In the best cases - the cases that are most personally rewarding - the advice you give to clients actually drives corporate behavior. That is, if a client wants to protect or revive their reputation, if they want to convince the public that they're running a responsible company and doing the right thing, the most obvious public relations advice is that they should do the right thing. It's the kind of advice that, historically, has been a hard sell in the tobacco industry, in the asbestos industry - and too often in the automotive industry. Those sectors have provided some of the most famous examples of PR disinformation: "smoking isn't necessarily bad for you;" "it's not an absolute certainty that asbestos will give you cancer;" "your seatbelt might actually kill you if you're the one person in five million who flips his car into a watery ditch." But few PR offences have been so obvious, so successful and so despicable as the attack on the scientific certainty of climate change. Few have been so coldly calculating and few have been so well documented. For example, Ross Gelbspan, in his books, The Heat is On and Boiling Point sets out the whole case, pointing fingers and naming names. PR Watch founder John Stauber has done similarly exemplary work, tracking the bogus campaigns and linking various pseudo scientists to their energy industry funders. One of the best examples - the most compelling proofs that the disinformation generation is no accident - came in a November 2002 memo from political consultant Frank Luntz to the U.S. Republican Party. Luntz followed the rules: he did the research; he identified the soft spots in public opinion; and he made a clever critical judgment about which way the public could be induced to move. In a section entitled "Winning the Global Warming Debate," Luntz says this (and all the points of emphasis are his own): "The Scientific Debate Remains Open. Voters believe that there is no consensus about global warming within the scientific community. Should the public come to believe that the scientific issues are settled, their views about global warming will change accordingly. Therefore, you need to make the lack of scientific certainty a primary issue in the debate, and defer to scientists and other experts in the field." If you download the memo and read the whole thing, you will notice that Luntz never expressly denies the validity of the science. In fact, he says, "The scientific debate is closing [against us] but is not yet closed." " ... not yet closed"? Among those who disagree with that assessment are the 2,500 scientists in the IPCC, the U.S. National Academy of Sciences, the Royal Society of London and the Royal Society of Canada Donald Kennedy, editor-in-chief of Science magazine, says, "We're in the middle of a large uncontrolled experiment on the only planet we have." And to back up his sense of certainty, he reported that Science had analysed the 928 peer-reviewed climate studies published between 1993 and 2003 and found not a single one that disagreed with the general scientific consensus. Journalists have consistently reported the updates from the best climate scientists in the world juxtaposed against the unsubstantiated raving of an industry-funded climate change denier - as if both are equally valid. Notwithstanding, Luntz wrote: "There is still a window of opportunity to challenge the science." He recommended that his Republican Party clients do just that. He urged them to marshal their own "scientists" to contest the issue on every occasion. He urged them to plead for "sound science" a twist of language of the sort that George Orwell once said was "designed to make lies sound truthful and murder respectable, and to give an appearance of solidarity to pure wind." Luntz's goal - embraced with unnerving enthusiasm by the Bush Administration - is to manufacture uncertainty and to politicize science. Like all tragedy, it would be hilarious if you could play it for laughs. It's an open question as to whether Luntz and company are being willfully blind or grossly negligent in the way they have ignored the science - and the potential catastrophic risks that they promote. But whichever way you cut it, their actions reflect badly on the whole public relations industry. Conspiracy theorists will be happy to hear that I'm not suggesting that Frank Luntz or even a dubious cabal of ethics-free PR people are solely to blame for the public confusion on climate change. They have received extensive, if clumsy assistance from the media, which in a lazy and facile attempt to provide "balance" is willing to give any opinion equal time as long as it is firmly in contradiction with another. This is not just a feature of the point/counterpoint talking heads that have emerged as the principal vehicle for television news. Newspaper reporters are just as guilty of canvassing "both sides" of every argument, often without providing any critical judgment as to the validity or relative weight of either side. On the issue of climate change, journalists have consistently reported the updates from the best climate scientists in the world juxtaposed against the unsubstantiated raving of an industry-funded climate change denier - as if both are equally valid. This is not balanced journalism. It is a critical abdication of journalistic responsibility. Any reporter who cannot assess the relative merits of a global scientific consensus - especially in contradiction to an "expert" that the coal industry is paying to help "clear the air" - deserves to have his pencil taken away in solemn ceremony and broken into bits. There is yet more blame to go around. You could criticize scientists for the dense, cautious and conditional language that they use in talking about the threats of climate change. But in science, credibility is a currency (this, in apparent contradiction to the state of affairs in journalism or PR). A scientist who strays, even momentarily, off the path of certainty or who wanders from hard science into policy is immediately dismissed as someone with an axe to grind. You could also criticize environmentalists, whose tendency has been to stray too far in the other direction, extrapolating scientific assumptions to create scare stories so dispiriting that they create apathy rather than activism. These, in turn, have made easy targets for the energy industry's climate change deniers. The important thing at this point, however, is not to assign blame. It is to educate yourself and to join this increasingly urgent policy debate. This is not one of those relatively low-level PR boondoggles. We're not talking about single individuals dying because the auto industry held out against seat belt laws. We're not even talking about many 100s of thousands of people dying of lung cancer because the tobacco industry held out for "sound science" while actively increasing the amount of addictive nicotine in their product. We're talking about the future of the planet. So please read on. Read everything. Check out the sites that deny the reality of climate change and then check on www.sourcewatch.org to see who paid for those opinions, read DeSmogBlog. Don't accept the word of people who pass themselves off as "skeptics." Be skeptical yourself. Ask yourself what motive the scientific community has to gang up and invent a phony climate crisis. Compare that to the motives that ExxonMobil or Peabody Coal might have to deny that burning fossil fuels indiscriminately could change irrevocably our existence on the planet. And if you still leave the lights on when you're done, make sure they're shining in the shamed faces of the PR pros who are still trying to prevent sound, sensible policy change to affect this, perhaps the biggest threat humankind has ever faced. ![]() |
Catch Up
Climate change
I have to say that is only
Jim and other deniers
Very Good Article
I definitely need to do my homework
Global Warming ! !
1975...The "science" showed
Well put
Climate Skeptic
Climate is changing but it is not proved that it is man made. Check research on sun's influence on earth's climate. Check the error's in the hockey stick curve. Check the errenous readings from the many now misplaced temperature measurement stations. Some are a joke and these are used as proof of recent warming. I could go on and on. The IPCC is a joke. Their models are flawed and simplistic and they are taken as God's word by unthinking people who support them. Climates change as they have done since time began.
the 30 (or so) common lies
Global Warming - let's all make money not just Jim
Global warming
Trolling for Truth
Jim Hoggan, are you a troll? I've never seen anybody twist truth so preversly as you. How does the IPCC's cruddy science add up to 'truth' when it has been 'managed' and 'authored' by one-eyed political extremists? Here's an account of how the IPCC 'claimed' man-made climate change;
According to an article authored by John McLean and Tom Harris, published in Canada Free Press, only 600 of the 2,500 IPCC scientists reviewed the specific multi-chaptered report related to the possibility of man-made global warming. Of those 600 scientists, 308 made comments, but only 62 reviewed and made comments regarding the critical Chapter 9 related to man and his activities being the primary cause of climate change.
Of those 62, 55 are said to have a 'serious vested interest', leaving very few credible IPCC scientists out of the 2,500 who supposedly agree that global warming is manmade.
Virtually hundreds, if not thousands, of qualified and well respected scientists who have studied global warming and its causes and effects disagree with the IPCC scientists who were hand-picked by the notoriously corrupt United Nations organization to come to a consensual agreement regarding global warming.
So rather than 'look at the plank' in others eyes maybe you should take a closer look at your own shoddy science methods.
Climate Skeptic Scam Scam
One does not have to be skeptical about the science of global warming to be skeptical of excessively "certain" long term predictions that involve weather and climate, the ultimate chaotic system that cannot be accurately predicted. OK, the earth is warming---it is always warming or cooling, after all. But there are enough credible, non-politically motivated contrarians in the scientific community to remind us that on this topic (unlike many of the others that the author improperly compared global warming to), there is huge room for disagreement. They just found a volcano under Antartica--gee, ya think that just might effect ice melting levels there? All those scientists didn't factor in THAT---they couldn't. A year ago we were told that global warming would lead to more hurricanes. Now a study comes out that says it may lead to fewer. You call THIS consensus? Is there anything that could occur in the next 5 years that would either prove or disprove global warming theories? No! Well then, is it responsible to spent billions of dollars, disrupt the economy, paralize developing nations and divert resources from other far more certain problems---infrastructure collapse, public health, funding social welfare programs, when more volcanos might be lurking? When other assumptions about the effects of climate change may be shown to be 180 degrees wrong? This is an ethically inert and scientifically inept article. When we are taling about such momentous consquences and sacrifices, "broad" consensus and "general" agreement are not enough. God bless the skeptics.
Jim is that you in the sand?
Hi Jim, talking about 'spin and propoganda' how do you state the IPCC Reports are "the largest and most rigorously peer-reviewed scientific consensus in history" when you know in fact the IPCC was set up by Governments, funded and manned by Governments, that the science isn't peer reviewed (or the Michael Mann 'Hockey Stick' which the IPCC has since removed wouldn't have ever appeared).
In fact Jim you know there's so many errors in your 'peer reviewed' IPCC Reports that even the IPCC vice president stated this month 'the IPCC have made a lot of mistakes'. I presume you know he's referring to the many statistical errors in the IPCC reports?
Like temperature gauges that aren't accurate, sea level recordings that aren't accurate, IPCC computer models that aren't accurate, maths that aren't statistically accurate, that the weather hasn't changed temperature since 1940, that the ice caps haven't melted in 50yrs, that there is no extreme weather, that global warming helps plant growth not as the IPCC claims makes food more insecure, that warming encourages rain and makes the Earth wetter, not as the IPCC claims leads to drought, shall I go on and on and on with your 'peer review'?
You say "there is a difference between using your skills, in good faith, to help rescue a battered reputation and using them to twist the truth - to sow confusion and doubt on an issue that is critical to human survival."
I agree with you. Are the IPCC hiring anybody at the moment because they could do with your skills for talking BS.
Consensus in the past
Consensus has often been wrong.
When Columbus set sail heading west, the consensus was that the world was flat. When Copernicus presented his heliocentric model, the consensus was that the Earth was the center of the universe. The medical consensus in the 1800s was that doctors need not wash their hands in between operations. The scientific consensus was that Einstein was wrong. In the 1930s the consensus was the Hilter could be appeased. The scientific consensus was that plate tectonics was totally false.
We now look back at each of these examples and think how silly it was to have trusted in each of these examples of consensus. Why should we expect that a consensus today should be any more correct?
Eh, consensus. What are the
Ah consensus
There was no real consensus in the 1930s? Is that because the US was isolationist in the 30s and therefore does not count? Perhaps you could explain how Hitler got the Sudetenland. Does appeasement come to mind?
The issue of GW is not whether we have been warming for 150 years. We clearly have been warming since the end of the little ice age. Furthermore, the Earth's temperature has been trending upward since the end of the last ice age. I have not heard anyone denying these facts. I have been seeing how a lot of people build a big straw man out of this issue by claiming that there are many deniers out there, who are all getting paid off by an oil industry conspiracy. One issue of GW (not the straw man issue) is whether or not we are experiencing unprecedented temperatures and rates of warming. Our climate has never been stable, rather it is always changing.
Another issue of GW is what portion of the climate change is human induced (anthropogenic). There is a clear consensus that man has influenced climate change, however Oreskes oft quoted article on consensus did not discuss how much of an influence man has had on climate change.
That's not what the deniers
Sorry
Earths not warming either!
Both the RSS and the UAH temperature records show that January 2008 was below the long term (1979-1998) average for the month. This is the first time since January 2000 (exactly 8 years ago) that both records were colder than normal.
From January 2001 through to January 2008, sevenvyears, during which time global emissions of carbon dioxide have increased by probably 15-20% there has been absolutely no warming whatsoever in the lower atmosphere. In fact, global temperatures were 0.63ºC cooler in January 2008 than they were in January 2007.
If CO2 is a temperature driver it obviously hasn't got in the car yet!!
Consensus in the past
Consensus by the politicians
Columbus and Popular Myth
There's no evidence that the idea that the world was flat was the commonly held view when Columbus made his voyage.
The late Stephen Jay Gould traced the idea that Europeans believed the world was flat prior to Columbus' voyage to a book on the war between religion and science. Gould concluded that the whole episode was fabricated by author of the book to shore up his argument.
There's a big difference between making assumptions because you have no evidence to the contrary, as in your hand washing example, and coming to conclusions based on scientific evidence the way scientists have with Climate Change.
legend
It is a segue, but the legend is so annoying that I had to take the time to debunk it.
Columbus was a poor mathematician but his geography wasn't that bad. He thought he could reach the East Indies by taking a new, western route, although he miscalculated the size of the earth, by about 1/7th (as I recall), and also didn't count on running into the Americas, which were unknown at that time.
It's worth noting that the globe had already been invented at the time of Columbus' first voyage, so we're dealing with a legend that sprang up after his voyages, and there are some obvious sources of that legend.
Washington Irving, a very widely read author, and inventor of the famous myths about George Washington's cherry tree chopping and silver dollar throwing feats, also gave us the Columbus myth.
I'm not trying to knock Gould, especially since I've got six of his books, but it doesn't really matter. Legends like this often spring up from many sources.
Citing instances of the fallacy of the many, as Brooks does, isn't particularly hard, but it's not particularly persuasive either. Climate science isn't a popularity contest, the point of the consensus in climatology is that it's a consensus of people who can back up their opinions with empirical proof. Although I'm sure it was an unintentional example, the legend that Columbus thought the world was flat is a very good example of a belief that many people hold that lacks empirical support -- a true fallacy of the many.
Apples and Oranges
Typical denialist crap likening apples with oranges.
The consensus is only important because of the overwhelming SCIENTIFIC evidence.
You further choose to overlook that these examples are primarily of opinion without much science and that exceptionally Einstein introduced a paradigm shift in understanding. The problem for people like you is that there aren't any Einsteins in the Denialist camp! In-fact there's only one half-decent scientist [Lindzen], but there sure has been a lot of fossil-fuel money going their way!
Your example of the consensus in the time of Columbus overlooks the Greek Eratosthenes [276 BC - 194 BC] had already calculated the radius of the Earth.
All in all, your argument has gone rather flat!
Lemons
Actually there's 19,000 scientists that have signed a petition against the 2,500 (maximum) of the IPCC.
The IPCC is flat because there is absolutely no proof whatsoever CO2 is a temperature driver. The only 'proof' is IPCC computer simulations with CO2 theories.
Since its iception the IPCC has yet to find 1 sliver of evidence CO2 is a driver. Indeed even the IPCC's vice president has said we should wait until there's more scientific evidence. If he doesn't believe, and it's hard to when the IPCC Reports don't demonstrate any evidence other than computer game science, then why should anyone else!
Is there even a consensus?
I keep on reading about a consensus that claims:
1. The climate is rapidly changing at an unprecedented pace.
2. Man's actions are the cause of climate change.
3. We must take drastic action immediately to avoid catastrophe.
Let's consider each of these claims.
1. There is no question that the climate is changing. The Earth's climate has always changed. But is the change really unprecendented? Do 98.5% of all the world's scientists agree that we are experiencing unprecedented change?
2. Surely man's actions are contributing to climate change, but how much of the change is attributable to man? Is it 100%? Do 98.5% of the world's scientists accept that man is causing 100% of climate change? I would find this extraordinarely surprising because Lonnie Thompson does not believe that man is causing 100% of climate change.
3. I believe that we all need to take actions to reduce our energy usage. I am certain that most scientists agree with this also, but does that mean that 98.5% of the world's scientists agree that we need to take the extraoridinary steps laid out in the Kyoto agreement?
When people say that there is a scientific consensus, what does it really mean? Doesn't it really mean that most scientists agree that:
A. The climate is changing.
B. Man's actions are contributing to climate change.
C. We all need to take actions to reduce our energy use.
A., B., and C. are similar to but somewhat different from 1., 2., and 3. Agreement with A., B., and C. does not mean acceptance of 1., 2., and 3.
Excellent website. Much of
Don't believe your eye
Owen, when you flip open a National Geographic you might also see the Earths creatures enjoying one of the planets warm periods which leads to the greatest bio-diversity, greatest plant growth, greatest food production and greatest wealth in the entire food chain.
You might also flip open the 2007 IPCC Report where it states the ice-caps haven't changed mass or area and are NOT melting away.
You might also like to look up some temperature charts that Earth hasn't changed since 1940, that extreme weather is no different today than it was in 1940 and that you might come to the conclusion there's nothing going on with the weather.. all is well.
I know it's hard t swallow but like crime reporting, weather reporting has become 24 hour hyperbole. Both crime figures and climate have hardly changed in decades but 24 hour media would make you think the Earths falling apart. It's not true. Wise Up.
*more* than 98.5% agree
Agree, with what?
anthropogenic greenhouse effect
The "consensus" is on the anthropogenic greenhouse effect.
98.5% of IPCC
98.5% of the IPCC's 2,500 scientists may believe in man-made Global warming. Unfortunately 19,000 scientists outside of the IPCC disagree and have bothered to sign a petition against this unproven 'theory'.
If science was a popularity vote the IPCC theory would be history already. Even if it's not the theory is still being left in tatters every year that science reveals the real movers of climate have nothing to do with CO2 levels.
IPCC RIP.
GW is bunk
The earth warms and cools in cycles over the years.
Man cannot possibly cause or control this.
Dinosaurs died out without the help of humans.
What happened to the 'coming ice age' we were supposed to have that they warned us about in the 70s?
Those of us with memories don't buy this current scare tactic.
1 degree is not enough to do anything.
People like you want us all to stop breathing I guess, because we create Co2.
Conclusion:
Liberals always want us to whine about something. But GW is not one of them.
Right Method - Wrong Conclusion
The only 'people' who say that there is a scientific 'consensus' are funnily enough those that are in a distinct minority. The pro-warming troop. And the only 'people' that say that 'the debate is over' are the same pro-warming troops. The only people that say we need to 'act fast.. without delay' are also these same pro-warming people. And the only people that say 'it won't cost alot' are these same pro-warming protagonists.
But the vast majority of the worlds scientists (19,000 and counting) don't believe the science is established or that any of this scaremongering or the proposed actions are at all neccessary or will alter Earths climate. And the longer a real debate goes on the faster the proof piles up aganist this minority of pro-warmers.
The science against this pro-warming minority is aleady substantial and pretty overwhelming. Science isn't about consensus but if you claim it you better get your facts straight and it doesn't appear the pro-warmers have even got that part right either!
Since you asked -
I am giving the link to Vice President Gore's response again below. The extra characters that somehow appear at the start and end of the link might prevent readers from viewing it, (unlike the other 3 links given). Just an oversight, no doubt. Al Gore:
http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2006/11/19/nclim19.xml
There is also the reply made by the director of An Inconvenient Truth. George Monbiot:
http://www.guardian.co.uk/commentisfree/story/0,,1947248,00.html
A wikipedia search will show that Mr Monckton is also the 3rd Viscount of Benchley and loves to create puzzles to stump others. He offers (and pays) large prizes for the solution. He is apparently 'self-taught' in climate science since his schooling is in journalism/publishing. So he isn't part of the regular fossil-fuel-funded denial network. Rather a guy who likes to show he is smarter than others. However as the two links above show, his writing is sprinkled heavily with their red-herrings.
Hockey Stick hit Al Gore
J. Althaus, in your link to Al Gore's critique of Lord Monckton, Al Gore claims the '..National Academy of Sciences eventually put together a formal panel... which vindicated the main findings embodied in the "hockey stick".
Al Gore is clearly living in a dream world. The Mann Hockey Stick chart is statistical nonsense as proven by leading sstatisticians Dr Edward Wegman who found that Mann made a basic error that "may be easily overlooked by someone not trained in statistical methodology."
Dr Wegmans expert panel concluded "Our committee believes that the assessments that the decade of the 1990s was the hottest decade in a millennium and that 1998 was the hottest year in a millennium cannot be supported," Wegman stated, adding that "The paucity of data in the more remote past makes the hottest-in-a-millennium claims essentially unverifiable."
The IPCC 2007 Report now has the infamous Michael Mann Hockey Stick graph removed which tells us all we need to know!
And Al Gore also falsely claims "..the basic facts remain the same. What the models have shown, unequivocally, is that carbon dioxide and other greenhouse gases mainly released from industrial activities are warming the planet."
Yes "models" Mr Gore. Models are not and have not and cannot replicate Earths climate. The reality is there is no evidence whatsoever CO2 levels has ever been a temperature driver in Earths 650million year history or as far back as ice-core samples go - 140,000yrs. There is nothing but the weakes case that CO2 is a temperature driver. It remains unproven speculation. Fact.
New Idea
This is my first reading of any blog and I'm very impressed with Handbag Mr. Hoggan's position on the issues.I am a graduate from Harvard University and Boston Replica College Law School,and a longtime member, since 1987, of many environmental groups. Tropical deforestation and global warming have been the focus of my attention for many years.
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Hi Jim, Got to admit you
only 1%?
Clean Air after 9/11
Hello LIvewell!
The most likely explanation is that amount of particulate matter such as soot from the jet engines was greatly reduced. Black carbon in the lower absorbs out-going long wave infrared radiation and warms the air. However, too much of these particles can block the incoming sunlight.
These effects are highly dependent on altitude and the weather. Rain tends to wsh these particles out of the air.
only 1%?
do your homework
Wow I thought only the White
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Nuking the islamies???
How lovely! What a great solution for our planet - more hatred and destruction. Kent - be part of the solution, not the problem.
Nancy
Reversed Logic
Consensus is not needed as you should know full-well. The consensus is ONLY important because the overwhelming majority of climate scientists are convinced by the scientific evidence!
The science of climate change ONLY became politicized when Republican Politicians decided to do so.
The flawed line of reasoning is:
The US economy requires abundant cheap energy.
Claims that climate change AKA global warming is caused by CO2 emissions implies carbon taxes.
Carbon taxes imply harm to the US economy are made
Therefore, anyone who mentions any of the following is part of a Left-wing conspiracy, COMMUNIST PLOT or some other clap-trap!
When, in-fact this is a great opportunity, one not to be missed for all the right reasons.









Since when is consensus required in Science??