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Clearing the PR Pollution that Clouds Climate Science

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apco worldwide

apco worldwide

McIntyre and McKitrick Unmasked

Hockey stick bashers revealed as industry goons

In a painstakingly documented review of the disinformation campaign led by the retired mining promoter Stephen McIntyre and the Fraser Institute economist-for-hire Ross McKitrick, Deep Climate has shown how badly manipulated - and how badly overblown - the so-called "hockey stick controversy" has been in the last seven or eight years.

DC also shows the complicity of think tanks such as the Competitive Enterprise Institute, the Fraser Institute and, perhaps especially, the Canadian journalistic centre of climate change denial, the National Post.

The questionable tactics that McIntyre and McKitrick have used to discredit excellent scientists like Penn State Michael Mann have been on the record for some time. But DC is a tireless researcher, whose patience and hard work are amply demonstrated in this new post. It becomes increasingly clear that while scientists have been building an un undeniable case for the science of global warming, M&M have been working hand-in-hand with people like the denier PR guru Tom Harris to deny it all, anyway.

This post should be mandatory reading for any mainstream media reporter who wants a fair briefing on the integrity of the various voices so often quoted on this story.


Read more: McIntyre and McKitrick Unmasked

What's next?

UCalgary Audit Censorship Overruled

The Alberta Office of the Information and Privacy Commissioner has forced the University of Calgary to re-release part of an audit report, overruling censored information about a university payment to a PR firm that helped prepare and distribute a climate change denial video.

The audit report - censored and uncensored versions of which are attached - states that the University of Calgary paid APCO Worldwide more than $170,000 for "advice regarding video production, promotion of the video, distribution of the video, media relations services and other services." These payments violated university policy on several levels and are also suspected of having broken federal tax laws.


Read more: UCalgary Audit Censorship Overruled

What's next?

Astroturf: The Only Grass That Withstands Toxic Friends of Science

There are few parties in the public realm that are more credible than a "grassroots organization" - a group of citizens who rise up with no agenda other than to speak frankly about a public issue. Politicians are inevitably suspect and businesses are clearly self-interested, so reporters are always searching for the "common man" - the "person on the street" - or from impartial experts. No news source wraps up those characteristics more efficiently than the true grass roots organization.


Read more: Astroturf: The Only Grass That Withstands Toxic Friends of Science

What's next?
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About the climate cover-up

About the climate cover-up

Democracy is utterly dependent upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy.

There is a vast difference between putting forth a point of view, honestly held, and intentionally sowing the seeds of confusion. Free speech does not include the right to deceive. Deception is not a point of view. And the right to disagree does not include a right to intentionally subvert the public awareness.

Although all public relations professionals are bound by a duty to not knowingly mislead the public, some have executed comprehensive campaigns of misinformation on behalf of industry clients on issues ranging from tobacco and asbestos to seat belts.

Lately, these fringe players have turned their efforts to creating confusion about climate change. This PR campaign could not be accomplished without the compliance of media as well as the assent and participation of leaders in government and business.

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