First they ignore you, then they laugh at you, then they fight you, then they… steal your business model?
Solar energy is booming: More than half a million US homes and businesses have gone solar, some 200,000 in just the last two years alone. The Solar Energy Industries Association estimates that in the first half of 2014, a new solar installation went up every 3.2 minutes.
That scares the hell out of the electric utilities, who have been fighting rooftop solar tooth and nail.
Utilities are right to be scared—the rise of distributed solar energy generation presents an existential crisis to their business model. But solar's steady march has not slowed down, so now the utilities are taking a different tact: they're simply trying to co-opt the rooftop solar business altogether.
“You have to question their motives,” Will Craven, a spokesman for the Alliance for Solar Choice, told the San Francisco Chronicle. “They’ve been attacking rooftop solar for years at this point, and they’ve tended to lose most of those battles. This is just the latest tactic.”
The relationship between the media and think tanks is the most “pernicious” problem in environment reporting today, Adam Ramsay of Open Democracy has warned.
The co-editor of the e-zine...