Public Relations

Tue, 2014-12-09 21:20Steve Horn
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Like Canada's Harper Government, Obama Administration Muzzling Its Scientists

In recent years, Canadian Prime Minister Stephen Harper has come under fire for disallowing scientists working for the Canadian government to speak directly to the press

An article published in August by The New Republic said “Harper's antagonism toward climate-change experts in his government may sound familiar to Americans,” pointing to similar deeds done by the George W. Bush Administration. That article also said that “Bush's replacement,” President Barack Obama, “has reversed course” in this area.

Society for Professional Journalists, the largest trade association for professional journalists in the U.S., disagrees with this conclusion. 

In a December 1 letter written to Gina McCarthy, administrator for the U.S. Environmental Protection Agency (EPA), the society chided the Obama administration for its methods of responding to journalists' queries to speak to EPA-associated scientists. 

“We write to urge you again to clarify that members of the EPA Science Advisory Board (SAB) and the twenty other EPA science advisory committees have the right and are encouraged to speak to the public and the press about any scientific issues, including those before these committees, in a personal capacity without prior authorization from the agency,” said the letter.

“We urge you…to ensure that EPA advisory committee members are encouraged share their expertise and opinions with those who would benefit from it.”

Mon, 2014-11-17 22:10Brendan DeMelle
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Edelman’s TransCanada Astroturf Documents Expose Oil Industry’s Broad Attack on Public Interest

Edelman TransCanada Energy East PR

Documents obtained by Greenpeace detail a desperate astroturf PR strategy designed by Edelman for TransCanada to win public support for its Energy East tar sands export pipeline. TransCanada has failed for years to win approval of the controversial border-crossing Keystone XL pipeline, so apparently the company has decided to “win ugly or lose pretty” with an aggressive public relations attack on its opponents.

The Edelman strategy documents and work proposals outline a “grassroots advocacy” campaign plan to build support for TransCanada’s Energy East pipeline as well as to undermine public opposition to oil and pipelines generally.

The documents should cause well-deserved embarrassment for Edelman, the largest PR company in the world, as well as TransCanada. 

But this is not just a temporary black eye for a PR firm and its corporate client. The Edelman documents reveal a broader industry campaign to undermine the public interest and attack the oil industry’s critics across the board. 

Fri, 2014-10-31 13:22Sharon Kelly
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Oil and Gas Industry's "Endless War" on Fracking Critics Revealed by Rick Berman

Leave it to Washington's top attack-dog lobbyist Richard Berman to verify what many always suspected: that the oil and gas industry uses dirty tricks to undermine science, vilify its critics and discredit journalists who cast doubt on the prudence of fossil fuels.

In a speech at an industry conference in June, surreptitiously recorded by an energy executive, Rick Berman, the foremost go-to guy for Republican smear campaigns, gave unusually candid advice to a meeting of drilling companies.

Think of this as an endless war,” he told executives in a speech, which was leaked to The New York Times by an attendee at the conferenece who was offended by Berman's remarks.

And you have to budget for it.” He said the industry needs to dig up embarrassing tidbits about environmentalists and liberal celebrities, exploit the public’s short attention span for scientific debate, and play on people’s emotions.

Fear and anger have to be a part of this campaign,” Berman said. “We’re not going to get people to like the oil and gas industry over the next few months.”

Berman also advised that executives continue to spend big. “I think $2 to $3 million would be a game changer,” he said. “We’ve had six-figure contributions to date from a few companies in this room to help us get to where we are.”

But always cover your tracks, he suggested, adding that no is better equipped at doing so than his firm. “We run all this stuff through nonprofit organizations that are insulated from having to disclose donors. There is total anonymity,” he said. “People don’t know who supports us. We’ve been doing this for 20-something years in this regard.”

Berman, whose tobacco ties were profiled yesterday by DeSmog contributor John Mashey, is the founder and chief executive of the Washington-based Berman & Company consulting firm. He attended the conference in Colorado, hat in hand, looking to raise money from energy companies for an advertising and public relations campaign he started called Big Green Radicals.

Sun, 2014-06-15 07:00Justin Mikulka and Steve Horn
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Meeting Logs: Obama White House Quietly Coddling Big Oil on “Bomb Trains” Regulations

When Richard Revesz, Dean Emeritus of New York University Law School, introduced Howard Shelanski at his only public appearance so far during his tenure as Administrator of the White House Office of Information and Regulatory Affairs (OIRA), Revesz described Shelanski as, “from our perspective, close to the most important official in the federal government.”

OIRA has recently reared its head in a big way because it is currently reviewing the newly-proposed oil-by-rail safety regulations rolled out by the Department of Transportation (DOT) and Pipeline and Hazardous Materials Safety Administration (PHMSA).   

During his presentation at NYU, Shelanski spoke at length about how OIRA must use “cost-benefit analysis” with regards to regulations, stating, “Cost-benefit analysis is an essential tool for regulatory policy.”

But during his confirmation hearings, Shelanski made sure to state his position on how cost-benefit analysis should be used in practice. Shelanski let corporate interests know he was well aware of their position on the cost of regulations and what they stood to lose from stringent regulations. 

Regulatory objectives should be achieved at no higher cost than is absolutely necessary,” Shelanski said at the hearing.

Tue, 2014-04-29 13:14Steve Horn
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TransCanada Charitable Fund Launches Keystone XL "Good Neighbor" Charm Offensive

TransCanada has taken a page out of former U.S. President Franklin Delano Roosevelt's playbook and deployed a public relations “charm offensive” in Texas, home of the southern leg of its Keystone XL tar sands pipeline now known as the Gulf Coast Pipeline Project.

In the 1930s and 1940s, Roosevelt utilized a “good neighbor policy“ — conceptualized today as “soft power” by U.S. foreign policy practitioners — to curry favor in Latin America and win over its public. Recently, TransCanada announced it would do something similar in Texas with its newly formed TransCanada Charitable Fund.

TransCanada has pledged $125,000 to 18 Texas counties over the next four years, funds it channeled through the East Texas Communities Foundation. In February, the company announced the first non-profit recipients of its initial $50,000 grant cycle.  

“The fund is designed to help improve East Texas communities and the lives of their residents through grants to qualifying non-profit organizations in the counties where TransCanada pipeline operations and projects exist,” explained a press release. “All funded projects and programs fall within three charitable categories: community, safety, and the environment.”

TransCanada utilizes the “good neighbor” language in deploying its own public relations pitch.

“At TransCanada, being a good neighbor and contributing to communities is an integral part of our success,” TransCanada's Corey Goulet said in a press release. “The establishment of the fund is another example of our commitment to long-term community investment and our dedication to the people of East Texas.”

Mon, 2014-01-13 15:40Guest
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Range Resources Spokesman Matt Pitzarella Misrepresented Education Credentials, Never Received Business Ethics Degree

This is a guest post by Amanda Gillooly, originally published on Marcellus Monitor.

Range Resources Director of Corporate Communications Matt Pitzarella has long listed a master of science degree in leadership and business ethics from Duquesne University as one of his educational accomplishments – one he claimed to have earned in 2005. That degree is listed under his educational experience on his Linkedin profile.

In a profile piece that appeared on the website for the Cal Times (the student publication of the California University of Pennsylvania, where he earned his undergraduate degree),  contributing editor Casey Flores wrote:

Matt is a genuine success story. After graduating from Cal U with a major in public relations and minor in marketing, Matt went on to work his way up through the education and corporate world with a master’s degree in leadership and business ethics from Duquesne University. He attributes much of his success, however, to the internships he completed during his time at Cal U.

He also lists the degree on yatedo.com here.

However, an investigation into his education reveals that Pitzarella never earned a degree through Duquesne University in Pittsburgh.

Marcellus Monitor received this email from the university’s Director of Communications, Tammy Ewin in response to our inquiry into Pitzarella’s degree:

Matt Pitzarella does not have a degree from Duquesne University. He attended from the spring of 2004 through fall 2004 in the master of science in leadership and business ethics program.
Tue, 2013-05-21 09:36Steve Horn
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"Gasland 2" Grassroots Premiere in Illinois Highlights Industry PSYOPS and Ongoing Fracking Fights

Gasland 2” screened yesterday in Normal, IL and DeSmogBlog was there to gain a sneak peak of the documentary set for a July 8 HBO national premiere. 

Josh Fox's documentary played at the Normal Theater, the second-ever screening since the film officially premiered on April 21 at the Tribeca Film Festival in New York City

The movie builds on Fox's Academy Award-nominated “Gasland,” further making the case of how the shale industry's hydraulic fracturing (“fracking”) boom is busting up peoples' livelihoods, contaminating air and water, polluting democracy and serving as a “bridge fuel” only to propel us off the climate disruption cliff. 

A central theme and question of the film is, “Who gets to tell the story?” That is, industry PR pros and bought-off politicians utilizing the “tobacco playbook” and saying “the sky is pink,” or families directly injured by the industry? Fox explains how the industry has gamed the system, ensuring the communities have their voices drowned out. The Gasland films seek to tell some of the victims' stories. 

Another theme is the bread and butter of following any big industry's influence: following the money. In depicting the financial clout of Big Oil, “Gasland 2” shows that the oil and gas industry has gone to the lengths of deploying warfare tactics - literally - on U.S. citizens to ram through its agenda. 

Mon, 2013-04-22 11:05Sharon Kelly
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Josh Fox's Gasland Part II Faces Aggressive Oil and Gas Public Relations Campaign

It’s coming,” a baritone voice warns as images of a fiery hellscape flash across the screen. “Lies. Deception,” someone whispers, just before the narrator launches into a diatribe about Josh Fox’s new documentary, Gasland Part II, in a youtube clip whose esthetic falls somewhere between b-horror movie and election season attack ad. It’s the sort of video that might be campy if it wasn’t made with an actual budget.

Posted last November under the account energyforamerica, the faux trailer is one of the first hits in a Gasland 2 youtube search.

 “I think it’s kinda unprecedented,” Mr. Fox said after the mock trailer appeared on youtube five months ago. “I don’t know of any other trailer that has attacked a film before even the actual trailer of the film has come out.”

Mr. Fox, the documentarian who made the Emmy-winning Gasland in 2010, and whose new movie Gasland Part II is now making its world premiere at Tribeca, has already withstood an aggressive P.R. campaign the likes of which few journalists and film-makers have ever experienced. The man who forever linked fracking to flaming tap water in the public mind has found himself, once again, in the oil and gas industry’s doghouse.

With funding from an array of oil companies, front groups like Energy in Depth have created entire websites devoted to “debunking” the first-hand reports shown in the first Gasland, produced their own film titled Truthland, and maneuvered behind the scenes to undermine Gasland’s credibility amongst the media.

Now the oil industry is gearing up for a new campaign to attack the sequel. And early signs indicate they plan to pull out all the stops.

Tue, 2013-02-19 08:00Guest
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The Resurgence of an Evolving Climate Movement, Part 2

Ken Wu is executive director of Majority for a Sustainable Society (MASS) and co-founder of the Ancient Forest Alliance

For Part 1 of this article, click here.

In the first part of this article, I described what specific challenges the climate movement faces when confronting its own limiting tendencies as well as industry funded public relations campaigns. In this second part I outline what I think are four essential ways the climate movement must evolve in order to overcome these obstacles.

FIRST, we must become a lot more political, in the sense that it’s fundamentally the laws, policies, and agreements that shape our greater society and economy. And it’s our society and economy which are the foundations of our personal lifestyles. What is available, affordable, practical, and possible in our lifestyles is largely a product of the society in which we live – what clean energy sources exist at what price relative to dirty energy, how available public transit is, how well or poorly our cities are designed for walking, cycling, and accessing our needs, how energy efficient our buildings are, and so on.  

No individual is an island unto himself; the way we live is fundamentally shaped by the economy and society in which our lifestyles are nested.  

Fri, 2013-02-15 09:22Guest
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The Resurgence of an Evolving Climate Movement, Part 1

Ken Wu is executive director of Majority for a Sustainable Society (MASS) and co-founder of the Ancient Forest Alliance. Read Part 2 of this series here.

After years of apathy and political inertia, North America’s climate sustainability movement has found itself in the midst of a timely resurgence, as is evident by the recent massive expansion of Bill Mckibben's 350.org movement against the Keystone XL pipeline.

With climate change regaining its footing as a central political issue, now is the time to pressure governments to enact the needed laws, policies, and agreements required to curtail runaway global warming. But unless the moment is seized right, climate action will be stymied again – and there is no time to wait for another opportunity.

During his State of the Union address on February 12, 2013, US President Barack Obama stated:

“For the sake of our children and our future, we must do more to combat climate change…We can choose to believe that Superstorm Sandy, and the most severe drought in decades, and the worst wildfires some states have ever seen were all just a freak coincidence. Or we can choose to believe in the overwhelming judgment of science – and act before it’s too late.”
 
Recent studies project that the Earth’s average temperature is on course to rise over four degrees this century, far beyond the two degree rise when “runaway” global warming kicks-in due to positive feedbacks that make it extremely difficult to halt.

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