Public Relations

Fri, 2015-02-20 18:44Connor Gibson
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Four Years After Greenpeace Sting: PR Firm Dumps Oil Lobbyists

Crossposted from PolluterWatch.

Perhaps you heard the good news - the world's largest public relations firm, Edelman, just spun off an advertising subsidiary so that it could show a commitment to not aiding the denial of climate change science. The Guardian explains how API's contracts with Edelman were so massive–tens of millions of dollars–that it was up to 10% of the PR giant's income.

For years, Edelman has managed multi-million dollar contracts with the American Petroleum Institute (API), using its Blue Advertising subsidiary to help API run commercials selling fantasies to people: that oil and gas are our only viable, plentiful, “AMERICAN sources of energy.

In the saga that led Edelman to dump the lobbyists at API, Greenpeace had a small role to play: we infiltrated a commercial shoot, run by Edelman's Blue advertising arm for API. The commercials were to be called “Vote 4 Energy,” casting the illusion of mass popular demand for more oil and gas drilling (and more pollution, more climate change, and more government giveaways to prop it all up).

After being dressed up in a button-down, plaid orange shirt–I'm not sure what look they had in mind for me–I was put in front of the camera and told to repeat lines back. This despite the casting call for “REAL PEOPLE not Actors!” Huh.

Instead of telling them “I Vote” for oil and gas, I ran off script and demanded a prioritization of clean energy, not continued pandering to oil lobbyists at API. As I was ushered off set, the person I appealed to for a clean energy future was Robert McKernan, president of Blue Advertising, the company that Edelman is ditching. He was the last person I saw before being booted out of the studio rooms, and as we locked eyes, I appealed directly to him: “we need clean sources of energy, like wind and solar.” Here's a transcribed recording of that on-set disruption:

Fri, 2015-02-20 10:13Steve Horn
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Sued by Chesapeake Energy for Stealing Trade Secrets, Aubrey McClendon Hires PR Giant Edelman

Chesapeake Energy has sued its former CEO, Aubrey McClendon, for allegedly stealing its trade secrets in the months between his resignation and the formation of his new company, American Energy Partners. To defend itself outside of the courtroom, American Energy Partners has hired Edelmanthe 'world's largest' and often controversial public relations firm.

Filed on February 17 at the District Court of Oklahoma County, Chesapeake's legal complaint alleges McClendon covertly took map-based data owned by the company in the time between resigning from the company and then officially leaving the company in early 2013. Chesapeake also alleges that he then utilized that same confidential data for business and investment decisions at his new startup in deciding which land to purchase for hydraulic fracturing (“fracking”) for oil and gas.

AEP used confidential information and trade secrets stolen by McClendon from Chesapeake as a basis for their decision to acquire certain acreage in the Utica Shale Play,” alleges the lawsuit. “Further, in acquiring this acreage…AEP interfered with Chesapeake's business plans and its negotiations for its own acquisition of acreage in the Utica Shale play.”

Chesapeake Energy alleges that, before taking the data with him, McClendon asked a former company vice president of land, whose name is redacted in the complaint, to optimize and update the data.

Chesapeake Energy v. American Energy Partners Complaint
Image Credit: District Court of Oklahoma County

Thu, 2015-01-15 16:45Steve Horn
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Center for Public Integrity Reveals How PR Firms Manufacture Consent for Oil, Big Business

The Center for Public Integrity has broken new ground by publishing a months-long investigation into the public relations and influence-peddling spending conducted by Big Business trade associations between 2008-2012.

That investigation highlights spending for trade associations ranging from the American Petroleum Institute, National Mining AssociationEdison Electric Institute, America's Natural Gas Association and many others not in the oil, gas and coal industry. The energy industrial complex, though, by far spent the most on public relations according to the Center.

Image Credit: Center for Public Integrity

API by far spent the most money on public relations according to the Center's analysis, which explained its research methodology as a side-bar to the story.

Tue, 2014-12-09 21:20Steve Horn
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Like Canada's Harper Government, Obama Administration Muzzling Its Scientists

In recent years, Canadian Prime Minister Stephen Harper has come under fire for disallowing scientists working for the Canadian government to speak directly to the press

An article published in August by The New Republic said “Harper's antagonism toward climate-change experts in his government may sound familiar to Americans,” pointing to similar deeds done by the George W. Bush Administration. That article also said that “Bush's replacement,” President Barack Obama, “has reversed course” in this area.

Society for Professional Journalists, the largest trade association for professional journalists in the U.S., disagrees with this conclusion. 

In a December 1 letter written to Gina McCarthy, administrator for the U.S. Environmental Protection Agency (EPA), the society chided the Obama administration for its methods of responding to journalists' queries to speak to EPA-associated scientists. 

“We write to urge you again to clarify that members of the EPA Science Advisory Board (SAB) and the twenty other EPA science advisory committees have the right and are encouraged to speak to the public and the press about any scientific issues, including those before these committees, in a personal capacity without prior authorization from the agency,” said the letter.

“We urge you…to ensure that EPA advisory committee members are encouraged share their expertise and opinions with those who would benefit from it.”

Mon, 2014-11-17 22:10Brendan DeMelle
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Edelman’s TransCanada Astroturf Documents Expose Oil Industry’s Broad Attack on Public Interest

Edelman TransCanada Energy East PR

Documents obtained by Greenpeace detail a desperate astroturf PR strategy designed by Edelman for TransCanada to win public support for its Energy East tar sands export pipeline. TransCanada has failed for years to win approval of the controversial border-crossing Keystone XL pipeline, so apparently the company has decided to “win ugly or lose pretty” with an aggressive public relations attack on its opponents.

The Edelman strategy documents and work proposals outline a “grassroots advocacy” campaign plan to build support for TransCanada’s Energy East pipeline as well as to undermine public opposition to oil and pipelines generally.

The documents should cause well-deserved embarrassment for Edelman, the largest PR company in the world, as well as TransCanada. 

But this is not just a temporary black eye for a PR firm and its corporate client. The Edelman documents reveal a broader industry campaign to undermine the public interest and attack the oil industry’s critics across the board. 

Fri, 2014-10-31 13:22Sharon Kelly
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Oil and Gas Industry's "Endless War" on Fracking Critics Revealed by Rick Berman

Leave it to Washington's top attack-dog lobbyist Richard Berman to verify what many always suspected: that the oil and gas industry uses dirty tricks to undermine science, vilify its critics and discredit journalists who cast doubt on the prudence of fossil fuels.

In a speech at an industry conference in June, surreptitiously recorded by an energy executive, Rick Berman, the foremost go-to guy for Republican smear campaigns, gave unusually candid advice to a meeting of drilling companies.

Think of this as an endless war,” he told executives in a speech, which was leaked to The New York Times by an attendee at the conferenece who was offended by Berman's remarks.

And you have to budget for it.” He said the industry needs to dig up embarrassing tidbits about environmentalists and liberal celebrities, exploit the public’s short attention span for scientific debate, and play on people’s emotions.

Fear and anger have to be a part of this campaign,” Berman said. “We’re not going to get people to like the oil and gas industry over the next few months.”

Berman also advised that executives continue to spend big. “I think $2 to $3 million would be a game changer,” he said. “We’ve had six-figure contributions to date from a few companies in this room to help us get to where we are.”

But always cover your tracks, he suggested, adding that no is better equipped at doing so than his firm. “We run all this stuff through nonprofit organizations that are insulated from having to disclose donors. There is total anonymity,” he said. “People don’t know who supports us. We’ve been doing this for 20-something years in this regard.”

Berman, whose tobacco ties were profiled yesterday by DeSmog contributor John Mashey, is the founder and chief executive of the Washington-based Berman & Company consulting firm. He attended the conference in Colorado, hat in hand, looking to raise money from energy companies for an advertising and public relations campaign he started called Big Green Radicals.

Sun, 2014-06-15 07:00Justin Mikulka and Steve Horn
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Meeting Logs: Obama White House Quietly Coddling Big Oil on “Bomb Trains” Regulations

When Richard Revesz, Dean Emeritus of New York University Law School, introduced Howard Shelanski at his only public appearance so far during his tenure as Administrator of the White House Office of Information and Regulatory Affairs (OIRA), Revesz described Shelanski as, “from our perspective, close to the most important official in the federal government.”

OIRA has recently reared its head in a big way because it is currently reviewing the newly-proposed oil-by-rail safety regulations rolled out by the Department of Transportation (DOT) and Pipeline and Hazardous Materials Safety Administration (PHMSA).   

During his presentation at NYU, Shelanski spoke at length about how OIRA must use “cost-benefit analysis” with regards to regulations, stating, “Cost-benefit analysis is an essential tool for regulatory policy.”

But during his confirmation hearings, Shelanski made sure to state his position on how cost-benefit analysis should be used in practice. Shelanski let corporate interests know he was well aware of their position on the cost of regulations and what they stood to lose from stringent regulations. 

Regulatory objectives should be achieved at no higher cost than is absolutely necessary,” Shelanski said at the hearing.

Tue, 2014-04-29 13:14Steve Horn
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TransCanada Charitable Fund Launches Keystone XL "Good Neighbor" Charm Offensive

TransCanada has taken a page out of former U.S. President Franklin Delano Roosevelt's playbook and deployed a public relations “charm offensive” in Texas, home of the southern leg of its Keystone XL tar sands pipeline now known as the Gulf Coast Pipeline Project.

In the 1930s and 1940s, Roosevelt utilized a “good neighbor policy“ — conceptualized today as “soft power” by U.S. foreign policy practitioners — to curry favor in Latin America and win over its public. Recently, TransCanada announced it would do something similar in Texas with its newly formed TransCanada Charitable Fund.

TransCanada has pledged $125,000 to 18 Texas counties over the next four years, funds it channeled through the East Texas Communities Foundation. In February, the company announced the first non-profit recipients of its initial $50,000 grant cycle.  

“The fund is designed to help improve East Texas communities and the lives of their residents through grants to qualifying non-profit organizations in the counties where TransCanada pipeline operations and projects exist,” explained a press release. “All funded projects and programs fall within three charitable categories: community, safety, and the environment.”

TransCanada utilizes the “good neighbor” language in deploying its own public relations pitch.

“At TransCanada, being a good neighbor and contributing to communities is an integral part of our success,” TransCanada's Corey Goulet said in a press release. “The establishment of the fund is another example of our commitment to long-term community investment and our dedication to the people of East Texas.”

Mon, 2014-01-13 15:40Guest
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Range Resources Spokesman Matt Pitzarella Misrepresented Education Credentials, Never Received Business Ethics Degree

This is a guest post by Amanda Gillooly, originally published on Marcellus Monitor.

Range Resources Director of Corporate Communications Matt Pitzarella has long listed a master of science degree in leadership and business ethics from Duquesne University as one of his educational accomplishments – one he claimed to have earned in 2005. That degree is listed under his educational experience on his Linkedin profile.

In a profile piece that appeared on the website for the Cal Times (the student publication of the California University of Pennsylvania, where he earned his undergraduate degree),  contributing editor Casey Flores wrote:

Matt is a genuine success story. After graduating from Cal U with a major in public relations and minor in marketing, Matt went on to work his way up through the education and corporate world with a master’s degree in leadership and business ethics from Duquesne University. He attributes much of his success, however, to the internships he completed during his time at Cal U.

He also lists the degree on yatedo.com here.

However, an investigation into his education reveals that Pitzarella never earned a degree through Duquesne University in Pittsburgh.

Marcellus Monitor received this email from the university’s Director of Communications, Tammy Ewin in response to our inquiry into Pitzarella’s degree:

Matt Pitzarella does not have a degree from Duquesne University. He attended from the spring of 2004 through fall 2004 in the master of science in leadership and business ethics program.
Tue, 2013-05-21 09:36Steve Horn
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"Gasland 2" Grassroots Premiere in Illinois Highlights Industry PSYOPS and Ongoing Fracking Fights

Gasland 2” screened yesterday in Normal, IL and DeSmogBlog was there to gain a sneak peak of the documentary set for a July 8 HBO national premiere. 

Josh Fox's documentary played at the Normal Theater, the second-ever screening since the film officially premiered on April 21 at the Tribeca Film Festival in New York City

The movie builds on Fox's Academy Award-nominated “Gasland,” further making the case of how the shale industry's hydraulic fracturing (“fracking”) boom is busting up peoples' livelihoods, contaminating air and water, polluting democracy and serving as a “bridge fuel” only to propel us off the climate disruption cliff. 

A central theme and question of the film is, “Who gets to tell the story?” That is, industry PR pros and bought-off politicians utilizing the “tobacco playbook” and saying “the sky is pink,” or families directly injured by the industry? Fox explains how the industry has gamed the system, ensuring the communities have their voices drowned out. The Gasland films seek to tell some of the victims' stories. 

Another theme is the bread and butter of following any big industry's influence: following the money. In depicting the financial clout of Big Oil, “Gasland 2” shows that the oil and gas industry has gone to the lengths of deploying warfare tactics - literally - on U.S. citizens to ram through its agenda. 

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