A new website launched today by the corporate accountability group SumofUs.org asks ordinary Canadians to take a closer look at oilsands major Suncor's latest ad campaign, “What Yes Can Do.”
By launching their own version of the ad campaign at www.whatyescando.org, SumofUs.org is questioning the disparity between “what yes can do” as Suncor puts it, and “what yes has done” in the Alberta oilsands.
SumofUs.org points out Suncor's green ad campaign, which emphasizes the corporation's efforts to preserve “…an environment for generations to come,” doesn't square with the company's own lobbying effort to limit protections for the Athabasca River.
More than five years ago, a panel of experts recommended an end to water withdrawals from the Athabasca River during certain times of the year, when water levels are at their lowest. The cut-off would protect fish hatchlings and other aquatic life from dying off during low river flow.
All companies operating in the Alberta oilsands agreed to the recommended cut-off, but Suncor, along with Syncrude, are lobbying the Alberta government for an exemption.