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Clearing the PR Pollution that Clouds Climate Science

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ventriloquist

ventriloquist

Exxon's $2.4 million ventriloquist act

There are many opinions a coporation must keep to itself, that is if it's insterested in keeping a squeaky clean, or a squeaky "green" image. Sometimes, though, a corporation feels compelled to inject something unsavory into the public debate in order to protect the bottom-line - and the best way to do this is through the age-old art of ventriloquism.

When it comes to the issue of climate change, no corporation has done better with this tricky little PR technique than ExxonMobil, which was castigated this week by the UK's prestigious Royal Society for funding organizations that work to spread doubt about the scientific consensus on climate change.

Of course, this type of ventriloquism is not without precedent.

The classic example is The Advancement of Sound Science Coalition (TASSC), a front group that the PR firm APCO-Worldwide founded in 1993 on behalf of tobacco giant Philip Morris, specifically to question the health risks of Environmental Tobacco Smoke (ETS). TASSC then engaged experts to write papers in the industry’s defence.

So who are Exxon's ventriloquist dolls when it comes to the issue of climate change? In 2005 alone, ExxonMobil spent mjore than $2.4 million on organizations that say what Exxon hasn't got the credibility or the nerve to say itself.

Here's a list, as reported on ExxonMobile's 2005 Worldwide Giving Report:

Read more: Exxon's $2.4 million ventriloquist act

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About the climate cover-up

About the climate cover-up

Democracy is utterly dependent upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy.

There is a vast difference between putting forth a point of view, honestly held, and intentionally sowing the seeds of confusion. Free speech does not include the right to deceive. Deception is not a point of view. And the right to disagree does not include a right to intentionally subvert the public awareness.

Although all public relations professionals are bound by a duty to not knowingly mislead the public, some have executed comprehensive campaigns of misinformation on behalf of industry clients on issues ranging from tobacco and asbestos to seat belts.

Lately, these fringe players have turned their efforts to creating confusion about climate change. This PR campaign could not be accomplished without the compliance of media as well as the assent and participation of leaders in government and business.

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