The Heartland Institute has reared its hoary head again, this time fronting three full-page color ads in the Washington Post targeting lawmakers now debating the American Clean Energy and Security Act (ACES) on Capitol Hill.

As I mentioned in my last post, it is not often the denial machine resorts to something as clumsy as buying media exposure. This indicates just how desperate their oily funders are to avoid meaningful regulation of filthy fuels.

That they have managed to dodge this bullet for so long, illustrates just how brilliant Big Oil has been at precluding pesky laws for their dangerous product.

I promised in my last post to pull apart some of the knee-slappers and nose-stretchers in these full-page propaganda pieces and I will try not to disappoint. There is plenty to work with...

You can often judge progress by the reaction of those opposed to it. If that's true, we may finally be getting somewhere.

The notoriously unethical Heartland Institute is blowing a bundle of cash in an all-out effort to derail climate change legislation moving through Congress. The Heartland folks have never been overly encumbered by either ethics or accuracy and their latest effort is no exception.

Heartland is fronting three full-page ads in the Washington Post, transparently targeted at lawmakers now horse-trading over the draft American Clean Energy and Security Act (ACES).

So what does that kind of action cost? According the Washington Post website, close to $250,000. But that is pocket change for Big Oil and Big Coal, who stand to lose big if US climate policy moves into the 21^st century.

The ads deadpan three hilariously audacious whoppers:

• Climate deniers lack access to the media or politicians,
• Climate scientists the world over are part of some grand conspiracy to deceive the public, and
• You should instead trust a “non-profit” organization with a budget of $5.2 million that refuses to disclose its funders.

I’ll deal with the content of the full-page propaganda effort in a separate post but the first thing to note is the desperation of the tactics.

These are sophisticated players and such ham-handed lobbying techniques are typically a last resort in the public relations toolkit. This latest move illustrates just how isolated vested oil and coal interests have become in the climate change debate.

Among the many conservative think tanks faithfully pushing the skeptic message in Washington, D.C., few are as prominent—or, should I say, infamous—as the Heartland Institute. The “independent” research and non-profit group has the dubious distinction of having organized the first major denier-palooza, the “International Conference on Climate Change,” last year. Despite a less than stellar showing, and an even more lukewarm follow-up in March, it’s hoping that the third time will be the charm.

The likes of Senator James Inhofe, Lord Christopher Monckton and Anthony Watts will be descending on the Washington Court Hotel this week to discuss the “widespread dissent to the asserted “consensus” on the causes, consequences, and proper responses to climate change.” Its ostensible purpose will be to “expose Congressional staff and journalists to leading scientists and economists in the nation’s capital” and demonstrate that “global warming is not a crisis and that immediate action to reduce emissions is not necessary”—which it calls the emerging consensus view of (the handful of) scientists outside the IPCC.

Most climate denial material is all over the map so it is a pleasant change to have a nice clear target.

I am talking about the "Skeptic’s Handbook" that the notorious Heartland Institute is helpfully printing 150,000 copies of for distribution across the US including 850 journalists, 26,000 schools, “19,000 leaders and politicians”.

The mass printing of this climate propaganda piece is being funded by an “anonymous donor”. It is odd that “someone” feels strongly enough to shell out that kind of money but also wants their identity concealed. We do know that the Heartland Institute has been bankrolled to the tune of $676,000 from ExxonMobil since 1998. Nuff said.

It is also interesting that this latest product of the denial machine is washing over the nation less than a month after the US government released their Climate Change Literacy brochure – cosigned by 13 federal agencies and 24 educational and scientific partners.

Membership in the supposed climate change conspiracy now includes such well known eco-freaks as the Department of Defense, the Department of the Interior and the US Forest Service.

The handbook itself is hilariously illogical. It coaches “skeptics” to avoid talking about the evidence of changing climate - for obvious reasons presumably. According to them, something may be heating things up, its just not carbon dioxide. Independent thinkers are instead counseled to follow these four cookbook points:

• The greenhouse signature is missing
• Ice Cores do not support carbon as a driver of climate change
• Temperatures are not rising
• Carbon dioxide is doing almost all the warming it can do.

All of these points are either entirely wrong or grossly misleading. Lets get out the shovel and start unloading this pile of manure.

Britney Spears is a great artist. Paris Hilton is very talented.

It seems the yawning gulf between perception and reality has never been greater.

Truer still for how the public perceives climate science. A new poll shows that 41% of Americans now believe concerns around global warming are exaggerated -the highest level of skepticism in over a decade. 

This is a shocking figure given the latest scientific findings being reveled, even as we speak, at a gathering of 2,500 of the world’s leading researchers on climate change.

This chasm of opinion between the scientific community and the public shows how criminally irresponsible many in the mainstream media have been about portraying climate science, and how effective the misinformation campaign by the fossil fuel lobby has been in deceiving the average American.

Does public opinion even matter? In a voting (and shopping) society like ours, it is about the hottest commodity going. Right or wrong, any politician goes against it at their peril.

Perhaps Mark Twain said it best: “Its name is public opinion. It is held in reverence. It settles everything. Some think it is the voice of God.”

The National Post is on a roll. After three stunningly stupid articles on climate change by Lorne Gunter and Peter Foster, they have published a fourth.

This latest dispatch by Foster “reporting” from the climate deniers gathering in New York further undermines the Post as a legitimate media outlet. So one-sided and erroneous is their editorial position on climate science that it is best described as journalistic malpractice.

While the Post felt it important to send Foster to cover the Heartland denier’s conference, they of course neglected to send any reporters to cover the UN climate conference last year in Poland, or the current gathering of 2,000 leading climate scientists in Denmark.

I suppose it is simpler to avoid mixing ideology with any actual information.

Speaking of which, there is plenty of newsworthy material being revealed at the real climate conference in Copenhagen – all of it very topical (and terrifying).

The projected rise in sea level by 2100 has doubled since the latest IPCC assessment only two years ago to one meter “or more”. That would put at risk more than 600 million people currently living in low lying areas around the globe.

"The seas are undergoing much greater changes than those described in the IPCC report...Two or three years ago, those making this type of statement were seen as extremists," said Eric Rignot of the University of California.