Dci Group

Tue, 2006-11-21 14:01Kevin Grandia
Kevin Grandia's picture

Sponsors pull plug on Tech Central Station

Looks like former tobacco spin doctor Doug Goodyear's DCI Group is getting with the times and letting loose it's controversial TCSDaily project. As many know, the ExxonMobil sweetheart TCSDaily has been a bastion of the climate change denial movement for quite some time now. You also may remember that DCI Group was embroiled in a bit of controversy lately over a YouTube Al Gore spoof video they produced and posted under the guise of 29-year old amatuer filmmaker.

Fri, 2006-08-04 13:14Kevin Grandia
Kevin Grandia's picture

ABC News: Gore spoof video linked to Republican/Exxon Spinster

ABC news is reporting that a popular YouTube.com video mocking Al Gore's Inconvenient Truth, first purported to be created by a 29-year old, was actually created by the PR firm, DCI Group. ABC also rightly reports that the infamous climate change “skeptic” funder ExxonMobil is a DCI client. Coincidently, the DCI group  is responsible for the creation of “Tech Central Station,” a forum for climate change deniers that just so happens to have received funding directly from Exxon for so-called “climate change support.”

Exxon denies they had anyting to do with the video and ABC reports a DCI representative as stating:

“We do not disclose the names of our clients, nor do we discuss the work we do on behalf of our clients.”

This is yet another in a long list of examples of underhanded PR spin being used to attack the scientific consensus on climate change - it is also an extremely amateurish and immature example of PR in general. DCI's unwillingness to disclose the client footing the bill for this sad little video means they're probably raring up for some damage control on this one. This is a bad PR move on the part of DCI, by covering up their client they are only drawing more attention to the story and making themselves and Exxon look all that more guilty.

Of course, questionable PR tactics by DCI are not surprising, when you consider that DCI's current CEO, Doug Goodyear, was also heavily involved as a PR consultant in RJ Reynold's efforts to manufacture a grassroots campaign against tougher tobacco laws.

I guess when it comes to PR and climate change, we just have to keep “smoking” these guys out of their holes. Sorry, bad pun, had to be done.

Subscribe to Dci Group