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Clearing the PR Pollution that Clouds Climate Science

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The Slippery Slope of Climate Change Denial

A great post at www.OpEdNews.com asks -- and answers -- the question of whether we dare ignore the debate on evolution.

The principal argument is that we should not allow habits of thought that invite or facilitate deception and manipulation. Writer Andrew Bard Schmookler says:

"It matters whether people follow their authorities blindly or they develop the critical capabilities to think for themselves. Perhaps it’s fine to give the Bible unquestioning credence, but unquestioning trust in the declarations of political authorities can be dangerous."

"The capacity for independent, critical thinking is crucial to the ability of Americans to protect themselves from that form of exploitation to which a democracy is most vulnerable—deception and manipulation."

The piece descends into a full-frontal assault on G.W. Bush, but wherever you stand on the political spectrum, you should not let that distract you from the elemental wisdom of Schmookler's core message.

What's next?

About the climate cover-up

About the climate cover-up

Democracy is utterly dependent upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy.

There is a vast difference between putting forth a point of view, honestly held, and intentionally sowing the seeds of confusion. Free speech does not include the right to deceive. Deception is not a point of view. And the right to disagree does not include a right to intentionally subvert the public awareness.

Although all public relations professionals are bound by a duty to not knowingly mislead the public, some have executed comprehensive campaigns of misinformation on behalf of industry clients on issues ranging from tobacco and asbestos to seat belts.

Lately, these fringe players have turned their efforts to creating confusion about climate change. This PR campaign could not be accomplished without the compliance of media as well as the assent and participation of leaders in government and business.

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