Clearing the PR Pollution that Clouds Climate Science

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Twitter the Poznan Climate Change Conference - #poznan

#poznan twitter logo

Some of you already know that I have a serious addiction to the micro-blogging platform Twitter. And I am hoping that our friends and allies attending the Climate Change Conference in Poland this week and next can keep all of us not lucky enough to go informed on the happenings through a #poznan Twitter feed.

For those of you not familiar with Twitter, but would like to maybe give it a try at the Poznan Climate Change Conference.

Here's some simple instructions:

1. Sign up for an account by going here.

2. Once you're signed up, you can do all sorts of things like add friends (you can add me by going here and hitting "follow"), customize your page, but most importantly you can start twittering, meaning you can easily update people in very short messages about what you're doing. Hence the label "micro-blogging."

3. And for the Poznan conference, everytime you update all of us on the latest happenings be sure to add this: "#poznan" to your message. If you do that and everyone elses does that we end up with a nice big interconnected Poznan instant update system on Twitter that you can find by going here.

And it looks like this:

So let's get that #poznan Twitter feed up and going!

 

What's next?

About the climate cover-up

About the climate cover-up

Democracy is utterly dependant upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy.

There is a vast difference between putting forth a point of view, honestly held, and intentionally sowing the seeds of confusion. Free speech does not include the right to deceive. Deception is not a point of view. And the right to disagree does not include a right to intentionally subvert the public awareness.

Although all public relations professionals are bound by a duty to not knowingly mislead the public, some have executed comprehensive campaigns of misinformation on behalf of industry clients on issues ranging from tobacco and asbestos to seat belts.

Lately, these fringe players have turned their efforts to creating confusion about climate change. This PR campaign could not be accomplished without the compliance of media as well as the assent and participation of leaders in government and business.

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