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UK climate change video shows us how it's done

Check out this video (windows media version) produced as part of the UK's “Climate Change Communications Initiative.” They sure nail down all the elements of a successful climate change action campaign; they begin by first explaining in very simple terms what climate change actually is, they then highlight (but don't dwell on) the possible consequences of inaction and finally, they wrap up with the fact that there are available solutions and tailor that message with a call to action.

Great job. What do all the other PR pros out there think about this one?



Hoover Institute and the art of slander

You know you're winning the PR battle when your adversary switches from attacking the message to attacking the messenger. Here's an example that also includes the common spin tactic of cherypicking: removing information from its context in an attempt to mislead. 

In a recent USA Today opinion piecePeter Schweizer, (a “Senior Fellow” at the oil money-laden Hoover Institute) tries to undermine Al Gore's efforts to enhance public education on climate change. Specifically, Schweizer pattacks Gore's personal committment to the reduction of green house gas - fair game as long as the accusation is accurate.

But Gore staff members criticize Schweizer's claims as either misleading or outright falsehoods.

For example:

Behavioral evolution of polar bears due to climate change

It seems there is now unequivocal evidence that behavior in polar bears is evolving due to environmental changes caused by global warming.

Water power the future?

Check out this video. 100 mile car trip uses only 4 ounces of water. Can't wait to the industry-backed PR spin for this one: “If we use water for our cars, oceans will be depleted and fish will die!”


China goes solar

The China Daily reported late last week that all new residential construction in the massive powerhouse city of Shenzhen must install solar powered water heating system. While we applaud this gesture to renewable energy, it is worth noting that there is an exemption for buildings over 12 storeys. For those who have been lucky enough to have visited this dynamic and vibrant city, you will quickly get my point, in that there are very few, if any, new buildings under 12 storeys!

Vegas Blue Men take on global warming

Here is a great awareness ad by the the famous Vegas act, the Blue Man Group.
 

And the letters pour in....

The Globe and Mail printed 3 letters of follow-up on the Friends of Science knock-out piece from the weekend found here and here. They are in the “insider edition” section for subscribers only, but here is a summary of them from the free section:

Flat Earth society
By PAUL THIESSEN
Monday, August 14, 2006, Page A14

Vancouver – In the 15th century, Tim Ball would probably have been criss-crossing the country eloquently opposing the heliocentric theory of our universe, or in an even earlier era, making impassioned speeches claiming that the Earth is flat.

High tech research technique exposed

As you many of you know, we here at the DeSmogBlog have been following the Calgary, Canada – based super skeptic group, the Friends of Science, for quite some time now. What you might not have known is that we have been using extremely cutting-edge technology to do so.

Click to Enlarge the FOS webUnfortunately, the Globe and Mail, Canada’s national newspaper, has uncovered our high tech ways in their expose today on the Friends of Science and their connections to the oil industry. So, for those who have not read the G&M piece and in the spirit of full disclosure, here it is: string, tape and paper.

That’s right, much like Senior Agent Jack Malone on the CBS hit series “Without a Trace,” when we are hot on the trail of those kidnapping the truth on climate change, we use the very same forensic techniques – we take a piece of string, tape it on the wall and put two pieces paper with writing on it and make the connection between science and oil. Now everyone can start their own blog just like ours and start outing the bad guys.

Who to believe? Bonner or Royal Society...

We recently did a post on the outrageous claims made by Bonner Cohen, the “tobacco hack turned climate change flak,” in which Mr. Cohen, a “senior fellow” at the National Centre for Public Policy Research, who once stated on the science backing the harmful effects of second-hand tobacco smoke that:

“The science [on tobacco smoke], of which the EPA avails itself, is that which happens to fit the political agenda of the moment …. the one certainty following the EPA's report on tobacco smoke, is that the available science is inconclusive.”

Scarily, his stance on climate change is quite similar:

“Your grandchildren would be best served, when considering climate change that we not allow ourselves to be driven by idle speculation, not by computer models. Simply look at the scientific data and see if in fact we are experiencing anything out of the ordinary.”

Global warming explained

Something light for a Friday, this is an hilarious Futurama piece on global warming. The first bit was used in Gore's Inconvenient Truth. This video is constantly being posted on YouTube, so I am assuming many others find it amusing as well. Enjoy!

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