If you are a blogger, a commenter, a tweeter, a public speaker or any type of communicator, you will benefit immensely from picking up a copy of Joe Romm’s fantastic new book, “Language Intelligence: Lessons on Persuasion from Jesus, Shakespeare, Lincoln, and Lady Gaga.”
DeSmog readers are likely familiar with Joe’s incredible work over at Climate Progress, where he and his team – including my new friend Stephen Lacey, another fantastic writer – expertly cover the politics and science of climate change and energy issues. A big part of the secret to the success of Climate Progress is Joe’s communications expertise.
“Everybody who cares about why science doesn’t get through to the public should read it.”
Romm covers everything about effective communication, from the critical importance of metaphors (especially extended metaphors), language simplicity, repetition, using figures of speech, creating anticipation through foreshadowing, and other persuasive rhetorical techniques. As Romm explains so well, the key to effective writing is to engage the reader’s emotions, and work to inspire and activate your audience through honest and powerful communication.