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James (Jim) Hoggan is one of Canada’s most respected public-relations professionals and the president and owner of the Vancouver PR firm Hoggan & Associates.
A law school graduate with a longstanding passion for social justice, Jim also serves as chair of the David Suzuki Foundation—the nation’s most influential environmental organization—and as a Trustee of the Dalai Lama Center for Peace and Education.
James Hoggan is the co-founder of Stonehouse Standing Circle, an innovative public-engagement and communications think-tank, and the former chair of The Climate Project Canada —Al Gore’s global education and advocacy organization. He also led the Province of British Columbia’s Green Energy Advisory Task Force on Community Relations and First Nations Partnerships.
James Hoggan is the co-founder of the influential website DeSmogBlog and the author of two books, Do the Right Thing: PR Tips for Skeptical Public, and Climate Cover-Up: The Crusade to Deny Global Warming. He speaks, writes, and presents widely on public attitudes toward sustainability, climate change, and the environment.
You can follow Jim on Twitter here: @James Hoggan on Twitter.
You can click here to read James Hoggan’s recent article on “How Propaganda (Actually) Works”
Greenhouse gas reductions of up to 60 per cent by 2050 are possible - and advisable - in Canada using existing technology, says the National Roundtable on the Environment and the Economy (NTREE).
In a report that puts to rest scare stories about the Kyoto accord ruining the Canadian economy, the NTREE, an independent federal agency comprising industry representatives and and non-profit organizations, says that responding decisively “will promote (Canada's) national interest, increasing productivity and competitiveness, improving air quality and meeting the energy needs of our growing economy.”
It began, in earnest, a month ago with wide release of a letter from 60 “experts” taking issue with the current consensus on climate change. That petition was repudiated by a second letter, signed by 90 of the top climate scientists in the country, but it didn't stop those in the first group from flooding the country's opinion pages with “climate skeptic” reports and, most recently, from hitting the talk circuit.
You commission factfinding polls to get a legitimate idea of where the public stands on an issue. For example, if you are representing a brokerage house, you might commission a survey to find out whether (or how much) the Enron case will discourage people from putting their money in the market.
Grist Magazine has turned up another excellent climate change piece - this time an excerpt from “Americans and Climate Change: Closing the Gap Between Science and Action” (PDF) a report synthesizing the insights of 110 leading thinkers on how to educate and motivate the American public on the subject of global warming.
As the public relations war over climate change drags on, it becomes ever more apparent that one side has very cleverly manipulated the other into a position where they must defend the indefensible.
You might imagine that in talking about the “indefensible,” I am referring to the “sceptic's” defence of inaction - the corporate and governmental plea to ignore certain science and honour the self-destructive status quo. But that's not the case. The villains, liars and ostriches who argue against taking action on climate change have, in fact, taken the upper hand, forcing everyone else to defend two things that are almost completely without merit.