In a newsletter to clients titled “Defending Your Company Against an Activist Attack,” Randal Simonetti from the consulting firm EFP Rotenberg, opines that in order to successfully combat an attack by an environmental group you must, “first consider the driving motive that supports the attacker's existence.”
According to Simonetti that driving motivation is money. “Funding is a primary driver of any activist organization's behaviour,” writes Simonetti.
To be sure, any non-profit organization must pay some attention to money to keep the lights on and pay decent(ish) wages. But as a former director at the environmental group Greenpeace, I can tell you that activists don't occupy a logging company's offices, or lie down in front of a coal train, or march in the streets of New York for money. They do it because they genuinely believe in standing up for their principles and what they believe is right for the human race and the planet.
To counter these supposed money grubbing activists and their campaigns-for-dollars, Randal Simonetti suggests that companies under attack look to find other companies who “operate in a similar fashion” and point them out. I know my mom would probably scold Simonetti on this point and ask him, “If everyone else wants to jump off a bridge, does that mean you have to as well?”
Pointing out that others are just as bad as you, does not excuse your behaviour. Even my 8 year-old knows that.