Get ‘em while their young!
It’s a widely know fact that children, whose immune systems are weaker than adults and still developing, are especially susceptible to getting sick from the chemicals and toxins found in fossil fuel pollution. They are also susceptible to another kind of fossil fuel pollution: educational propaganda.
Scientists have even discovered that brains don’t fully develop and mature until the age of 25. That’s why kids continually shove unidentified objects up their nose, light random things on fire, eat worms, and think licking the light socket might be the best ideas of their short-lived little lives. It’s also why they won’t be able to tell the difference between well-rounded educational materials and industry propaganda.
That’s also why it’s disturbing to see the array of news reports showcasing coloring books, cartoons, and lovable characters that the fossil fuel industry has come up with to entice little tykes. This isn’t your run-of-the-mill energy education. The reason these materials are so exploitative is because none of them explore any of the pitfalls of dirty energy. There’s nothing about public health concerns, water pollution, or the decimation of local ecosystems. And there’s definitely nothing about climate change, which surely belongs on the top 10 list of things kids should be peeing their pants about (after the closet monster of course).
DeSmog Canada has been named as a finalist for “Best News Coverage” by the Canadian Online Publishing Awards.