Wiping up Those Tears of Joy - In a More Sustainable Way

Wed, 2009-08-05 14:29Emily Murgatroyd
Emily Murgatroyd's picture

Wiping up Those Tears of Joy - In a More Sustainable Way

Sometimes, toughing out a difficult relationship can be worth it in the end - as is the case with Greenpeace and tissue giant, Kimberly-Clark. Today Greenpeace announced that after a 5 year battle with with KC to adhere to stricter ecological practices, the two organizations have come to an agreement that “will ensure greater protection and sustainable management of Canada’s Boreal Forest”.

And they made a funny video too.

 
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The DeSmog UK epic history series investigates the divide that opened up between chief executives and shareholders who were anxious that company operations and profits could be undermined by climate change.

The heavy-handed attack from lobbyists on the Intergovernmental Panel on Climate Change (IPCC) that arose during the 1990s presented a new risk: that the oilmen would become isolated from other leaders of industry.

As early as 1995, a deep divide began to open up between the chief executive officers and...

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