You Can't Spin Mother Nature

Thu, 2007-07-19 01:01Jim Hoggan
Jim Hoggan's picture

You Can't Spin Mother Nature

This is the speech that I delivered last month at the Canadian Public Relations Society's National Conference in Edmonton, Alberta.

Given that it is a fairly direct assault on the manipulative tactics that are, increasingly, giving the public relations industry a bad name, I thought I might receive a defensive reaction from some of my professional colleagues. Instead, what I found, after a quick and convincing standing ovation, was a deep level of concern and tremendous willingness to deal with the issues that I raise in the talk.

Putting aside the political debate over climate change - which continues unabated on its well-funded, but surrealistic trajectory - I am optimistic that in both Canada and the U.S., a significant majority of public relations professionals are determined to trim the spin out of what we do.

Previous Comments

It’s an excellent talk. I hope it has good results.

Really good talk, nice balance between pushing for integrity, showing that some organizations are engaging in pure propoganda, and presenting good science. Thanks for publishing it here.

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Climate deniers have been left red-faced as the world basks in some of the hottest temperatures in living memory, with the National Oceanic and Atmospheric Administration (NOAA) predicting 2014 could break all records.

Lord Lawson, who resigned as chancellor in the 1980s after overheating the British economy, has led the siren chorus, claiming that a recent plateau in global earth surface temperatures is proof that the threat of global warming has been wildly exaggerated. 

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