You Can't Spin Mother Nature

Thu, 2007-07-19 01:01Jim Hoggan
Jim Hoggan's picture

You Can't Spin Mother Nature

This is the speech that I delivered last month at the Canadian Public Relations Society's National Conference in Edmonton, Alberta.

Given that it is a fairly direct assault on the manipulative tactics that are, increasingly, giving the public relations industry a bad name, I thought I might receive a defensive reaction from some of my professional colleagues. Instead, what I found, after a quick and convincing standing ovation, was a deep level of concern and tremendous willingness to deal with the issues that I raise in the talk.

Putting aside the political debate over climate change - which continues unabated on its well-funded, but surrealistic trajectory - I am optimistic that in both Canada and the U.S., a significant majority of public relations professionals are determined to trim the spin out of what we do.

Comments

It’s an excellent talk. I hope it has good results.

Really good talk, nice balance between pushing for integrity, showing that some organizations are engaging in pure propoganda, and presenting good science. Thanks for publishing it here.

[x]

Problems caused by climate change are likely already dangerous and global warming may be irreversible, according to a draft science report by a United Nations committee.

The Intergovernmental Panel of Climate Change (IPCC) report, leaked earlier this week to a number of major media organizations, said continued greenhouse gas emissions caused primarily by burning oil, coal and natural gas will probably increase the likelihood of  “severe, pervasive and irreversible impacts for people and ecosystems.”

The New York Times...

read more