About

Who We Are

DeSmog launched in January 2006 and quickly became the world’s number one source for accurate, fact based information regarding global warming misinformation campaigns.

TIME Magazine named DeSmog in its “25 Best Blogs of 2011” list. Our articles and stories are routinely highlighted in the world’s most popular news outlets and blogs: New York Times, Huffington Post, Daily Kos, ThinkProgress, and Forbes, to name a few. DeSmog has won the Canadian Public Relation Society’s Leadership in Communication award, and was voted Canada’s “Best Group Blog” by their peers.

The successes of DeSmog have attracted the attention of the media in North America and around the world.  Our work has generated stories in major media outlets including The New York TimesThe Guardian, BBC, The Globe and Mail, Associated Press and CBC. In our capacity as research experts in global warming misinformation campaigns we have assisted major media such as ABC News, Associated Press, BBC World Service and The Globe and Mail in the development of global warming story ideas and content.

The DeSmog team is led by Jim Hoggan, founder of James Hoggan & Associates, one of Canada's leading public relations firms. By training a lawyer, by inclination a ski instructor and cyclist, Jim Hoggan believes that integrity and public relations should not be at odds – that a good public reputation generally flows from a record of responsible actions. His client list includes real estate development companies, high tech firms, pharmaceutical, forest industry giants, resorts and academic institutions. He is also a Board Member of the David Suzuki Foundation.

You can go here to read Jim's popular DeSmog manifesto: Slamming the Climate Skeptic Scam.

The DeSmog team is especially grateful to our founding benefactor John Lefebvre, a lawyer, internet entrepreneur and past-president of NETeller, a firm that has been providing secure online transactions since 1999. John has been outspoken, uncompromising and courageous in challenging those who would muddy the climate change debate, and he has enabled and inspired the same standard on this site.

DeSmog team

James Hoggan Jim Hoggan
Jim Hoggan is one of Canada’s most respected public-relations professionals and the president and owner of the Vancouver PR firm Hoggan & Associates.

A law school graduate with a longstanding passion for social justice, Jim also serves as chair of the David Suzuki Foundation—the nation’s most influential environmental organization—and as a Trustee of the Dalai Lama Center for Peace and Education.
Brendan DeMelle

Brendan DeMelle
Brendan is Executive Director of DeSmog. He is also a freelance writer and researcher specializing in new media, politics, climate change and clean energy. He has served as research associate for Robert F. Kennedy, Jr., researcher for Ring of Fire Radio, researcher for Laurie David, and others. His work has appeared in Vanity Fair, The Huffington Post, Grist, The Washington Times and other outlets.

What We Do

DeSmog exists to clear the PR pollution that is clouding the science on climate change.

An overwhelming majority of the world’s climate scientists agree that the globe is warming - the world's climate is changing - and that the indiscriminate burning of fossil fuels is to blame. We know that the risks are incalculable and, increasingly, we understand that the solutions are affordable.

Unfortunately, a well-funded and highly organized public relations campaign is poisoning the climate change debate. Using tricks and stunts that unsavory PR firms invented for the tobacco lobby, energy-industry contrarians are trying to confuse the public, to forestall individual and political actions that might cut into exorbitant coal, oil and gas industry profits. DeSmog is here to cry foul - to shine the light on techniques and tactics that reflect badly on the PR industry and are, ultimately, bad for the planet.


Contact information:

Email: editor [at] desmogblog.com

Phone: 202-505-1092 (anytime) or 206-588-2580 (PDT business hours)