ExxonMobil has engaged in a March advertising blitz, repeatedly airing a new commercial during national cable news channel breaks and prominently, during TV timeouts during the National Collegiate Athletic Association (NCAA) Division I basketball tournament, better known as March Madness.
The commercial vaguely promotes what Exxon says is a new jobs initiative, which it claims will create 45,000 positions along the U.S. Gulf of Mexico, without specifying details about the source of the jobs. Yet far from Madison Avenue advertising firms, a local battle has taken place the past several months in Gulf Coast communities over the prospective siting of and tax breaks for a proposed Exxon refinery co-owned by the Saudi Arabian state-owned company, SABIC (Saudi Basic Industries Corporation).
A mere three weeks into the ad blitz, two Texas entities voted to give tax subsidies to the proposed facility, dubbed Gulf Coast Growth Ventures. Both representing San Patricio County, Texas, the San Patricio County Board of Commissioners and the Gregory-Portland Independent School District offered Growth Ventures over $1.4 billion in tax breaks for the $9.4 billion Exxon-SABIC plant.