By Kate Yoder, Grist. This story originally appeared in Grist. It is republished here as part of DeSmog's partnership with Covering Climate Now, a global collaboration of more than 250 news outlets to strengthen coverage of the climate story.
Forget “climate change” and “global warming”: Environmental advocates are increasingly using phrases that emphasize the urgency of our planetary pickle, such as “climate crisis,” “climate emergency,” and “existential threat.”
But do-gooders aren’t the only ones with savvy messaging techniques. Over the years, fossil fuel companies have poured millions into sowing doubt about climate science and burnishing their public image. Now, fossil fuel companies are reckoning with a different communications challenge: convincing their investors that the future of oil and gas companies is bright … or at least bright enough.