Ezra Levant is the man behind an attempt to re-frame the Alberta tar sands as “ethical oil.” “Ethical” - Levant's deceptive public relations campaign argues of the tar sands “carbon bomb” - because it doesn't come from the war-ridden and human rights-abusing Middle East.
Now, the “ethical oil” campaign has a new backer: Anita Dunn, former White House Communications Director for President Barack Obama and current Principal of SKDKnickerbocker, a public relations firm with offices in Washington, D.C.; New York City and Albany.
SKDK - as covered here on multiple occasions by DeSmogBlog - does PR for Transcanada, the company behind the controversial Keystone XL tar sands export pipeline. Transcanada has paid SKDK - and by extension, Dunn - to place ads in strategic television and radio markets in the Washington, D.C. area.
“America imports millions of barrels of oil from the Middle East every week,” a narrator says in an ominous tone in the most recent ad, as images of violent protests in the Middle East blare across the screen. “But we don’t have to.”
The T.V. ad then switches to serene music and landscape views with pipeline stretched across it, alluding to “ethical oil” coming from Canada if the northern half of Transcanada's Keystone XL pipeline is approved by both the U.S. State Department and President Barack Obama.
The radio ad - also singing the “ethical oil” tune - claims that building the northern half of the Keystone XL will create “over 40,000 good American jobs.” Independent studies point to it creating 35 full-time jobs and 3,950 temporary construction jobs.
The New York Times explained that Transcanada paid Dunn and SKDK to place the “ethical oil“-style ad “to reach power players in Washington’s media market.”