Bjorn Lomborg is in the spin business, plain and simple. In his Wall Street Journal op-ed this week, the Danish game theorist pretends to be so surprised that people were confused by his ‘change of heart’ last month – when he suddenly recognised that climate change is “one of the chief concerns facing the world today” and advocated for a $100 billion annual investment and a carbon tax – after years spent arguing that the world shouldn’t spend a penny on the problem.
Hardly surprising to anyone who has followed Lomborg’s long trail of disingenuous spin, the ‘change of heart’ was nothing more than a ploy manufactured to tease his forthcoming book.
Spinning like a top, Lomborg starts off his oddly defensive opinion piece with this twister:
“After years of being accused of believing something I didn’t believe—or, more accurately, not believing something I really did—I made headlines last month for changing my mind even though I hadn’t.”
Dizzy yet? Well let’s review Lomborg’s history of spin.