heartland new york climate conference

Report: How to Manufacture Public Doubt about Global Warming

With the Heartland’s Institute’s “International Climate Change Conference” (aka. Denial-palooza) we thought it would be a good time to launch our new report: “How to Manufacture Public Doubt - analysis of the public relations techniques used by the climate denial industry.”

So please grab a copy, enjoy and consider emailing the link on to your friends, blogging on it, Tweeting it and/or sending to your friends of Facebook.

You can donwload the PDF version here: “How to Manufacture Public Doubt - analysis of the public relations techniques used by the climate denial industry.”

Here’s an excerpt:

There is a long and well-documented history of the development of very effective public relations techniques that are used to create doubt about the realities of scientific conclusions that threaten to impose government regulation on corporations. Most of these techniques were developed and honed by public relations professionals working on behalf of the tobacco companies to downplay the harmful health effects of cigarettes in the late 80’s and early 90’s. For the last ten years or so, these same PR techniques have been used very effectively by free-market think tanks and fossil-fuel funded organizations to sow public doubt about the realities of climate change in the hopes of delaying government action on the issue.

- 1969 internal Brown and Williamson strategy document

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