In July 1988, on page 11 of Sports Illustrated magazine, one story caught the eye of Fred Palmer.
“We have only ourselves to blame for this midsummer's nightmare. Burning fossil fuels has created many of these environmental ills,” the story read.
Palmer was worried. As the boss of Western Fuels Association (WFA), a co-op of coal power generators and haulers, this self-confessed “prairie populist” could see the writing on the wall for his industry.