Her image is iconic — red polka dot bandanna around her hair, blue sleeve rolled back, exposed bicep curled in a show of strength, a speech bubble declaring, “We Can Do It!”
We know her today as “Rosie the Riveter,” and she’s shown up on t-shirts, coffee cups, oven mitts, bobble-head dolls, and now, even a quarterly report of the fossil fuel industry–funded think tank, the Heartland Institute.
In its report, the Heartland Institute — infamous for its offensive 2012 billboard depicting the Unabomber as a “believer” in global warming — displays the image of Rosie over the slogan “Winning the Global Warming War.” It sits atop an article by Joseph L. Bast, Heartland's president, issuing a call to arms for “free-market advocates” against global warming. While Bast’s litany of commonly debunked arguments against the science and threat of climate change isn’t notable, Heartland’s choice of imagery is proving to be.
“To me, it seems like an obscene appropriation of feminist iconography, and I find it, frankly, offensive,” Sarah Myhre, University of Washington ocean and climate scientist, told DeSmog. “And I looked for a mention of women or women’s lives and there’s no mention of women in the article whatsoever.”