The title alone of the scientific paper could have suggested one of two things — either the author deserved a Nobel prize in science, or something very odd was going on.

Professor Steve Sherwood knew it was not the former.

The paper’s title was grandiose but sincere — “The Refutation of the Climate Greenhouse Theory and a Proposal for a Hopeful Alternative” — and appeared in a publication with a name that sounded like a legitimate scientific journal. But appearances don't always stack up, and neither did this paper.

“The paper is laughable,” Sherwood told DeSmog.

“It is so riddled with unsupported, fantastic and … or … unintelligible claims, arranged in a disorderly fashion and sprinkled liberally with innuendo,” said the director of the Climate Change Research Center at the University of New South Wales in Australia.

DeSmog has found the journal which that paper appeared in, “Environment Pollution and Climate Change,” is being led by a climate science denier who is advising notorious think tank the Heartland Institute.

There’s no real way to scientifically establish just how cool, adored, or respected a person is among certain groups.

But a good start might include the number of t-shirts with the person's face on them, the frequency of memes created with their quotes, or the amount of coffee drunk from mugs bearing their likeness.

On all these important and absolutely non-trivial measures, the astrophysicist, author, and educator Neil deGrasse Tyson looks to be winning.

Tyson is an American superstar of science communication. When primetime networks go looking for an articulate and respected scientist who can speak to the masses, Tyson is a go-to guy.

A few days ahead of the historic March for Science, Tyson released a four-minute video he said contained “what may be the most important words I have ever spoken.”

Standing in front of a crowd of influential climate science deniers and conspiracy theorists, Myron Ebell was in a triumphant mood.

“It’s the people who have worked persistently against global warming alarmism that made this election possible,” said Ebell, referring to the election of Donald J. Trump as president.

Ebell was handpicked by Trump to lead the “transition team” at the United States Environmental Protection Agency and was one of a parade of speakers at the Heartland Institute’s conference in Washington, D.C. last week that included Republican Congressman Lamar Smith, chair of the House science committee.

But arguably the most influential people hanging around the ballroom of the Grand Hyatt Hotel were billionaire hedge fund manager Robert Mercer and his daughter Rebekah.