Generation Opportunity was an Arlington, Virginia-based non-profit whose stated aims were to “advance policy change, hold policymakers accountable, fight for opportunity, and defend the freedoms of young Americans.” Officially named YEM Trust and founded in 2010 as a sister organisation to Americans for Prosperity, with which it shared offices, the group sought to create a youth wing of the Koch brothers' climate science denying political network, opposing what it considered “over-regulation and out-of-control spending.” , 
Generation Opportunity appears to have dissolved on July 3, 2018, with its Twitter account directing supporters to follow Americans for Prosperity instead. The group's website, GenerationOpportunity.org, now redirects to the AFP website. The group originally gained millions of fans on Facebook by calling itself Being American, before later renaming, a Center for Public Integrity report revealed. The activities of Generation Opportunity are effectively a project under AFP, without separate reporting of non-profit donors or expense. , 
Freedom Partners, a funding body described by Politico as the “Koch brothers' secret bank” and also based in Arlington, Virginia, donated $5 million to Generation Opportunity in 2011-2012. According to Generation Opportunity's 990 forms, the group's “principal officer” and trustee was Kelly Bulloch, a board member at Freedom Partners and an employee at Koch Industries since 1987. Bulloch has held numerous roles at Koch-owned businesses, including as as Koch Industries treasurer and CFO of Invista, a textiles company acquired by the Kochs in 2004. As of May 2019, some of Freedom Partners' key operations were officially rebranded as “Stand Together” and others were subsumed by AFP. , , 
A report by the Center for Public Integrity detailed Generation Opportunity's links to the Republican Party and various US right-wing groups. It found that its president in 2011, Paul Conway, previously worked for the free-market Heritage Foundation and was chief of staff for former George W Bush Labor Secretary Elaine Chao. Generation Opportunity's former spokesperson, Matthew Faraci, also worked for Chao. Chao is married to Koch-funded Republican Senate Majority Leader, Mitch McConnell. 
Generation Opportunity contracted the public opinion research company founded by Trump advisor Kellyanne Conway to carry out polling for the group. Conway's “the polling company, inc./WomanTrend” has a history of working with the PR firm CRC Strategies, which has represented numerous right-wing groups, including the Koch-funded Americans for Prosperity and Americans for Tax Reform. 
Generation Opportunity put significant resources into opposing President Obama's Affordable Care Act, launching an “Opt Out of Obamacare” campaign in September 2013 to persuade college students not to sign up to the health insurance scheme. The campaign involved a tour of 20 college campuses and the release of a controversial video featuring a “Creepy Uncle Sam” character performing gynecological and prostate exams on patients on the scheme. The video ordered viewers not to “let the government play doctor.” , 
The group also lobbied on issues related to technology and privacy, with its president Evan Feinberg saying they intended to “make young people’s lives better by ensuring freedom in the technology they use.” The group opposed the concept of “net neutrality.” , 
Feinberg, Generation Opportunity's president between 2013 and 2015 and a former aide to the Koch-backed Kentucky Senator Rand Paul, left the organization around the same time as over half of the staff. According to a CNN report, sources said it was “struggling to lift off the ground and dogged by group-culture problems.”
Feinberg went on to become executive director of the Stand Together Foundation, a Koch-funded network focused on promoting libertarian views in education, also briefly known as the Seminar Network before it was rebranded as Stand Together in May 2019. , , 
Generation Opportunity focused much of its spending on social, rather than traditional, media, with a 2013 Washington Examiner article reporting that it had devoted $1.4 million of its $4 million annual budget to Facebook ads. 
During the 2014 Senate elections, Generation Opportunity spent nearly $2.3 million on television ads attacking Democratic Senators in North Carolina, Colorado and Louisiana for their “tax and spend” policies. 
As of December 2017, Carrie Sheffield, a founder of Bold.TV, a “digital news network committed to bipartisan dialogue & innovation for people, business & communities,” was executive director of Generation Opportunity. 
Generation Opportunity Institute and Its Ties to the PR Effort Called “Fueling US Forward”
While Generation Opportunity operates as a 501(c)(4) organization, it appears to have also run a non-profit 501(c)(3) arm entitled the “Generation Opportunity Institute.”
The 2016/2017 990 forms for Generation Opportunity Institute (EIN 46-2346050) operated under the name “Fueling U.S. Forward Institute” and listed Charles Drevna as the group's president. According to that tax form, Drevna received $648,969 in that year, plus another $23,978 in other compensation.
It also noted that Drevna, as president, was paid via YEM Trust — the operating name of Generation Opportunity's 501(c)(4) outfit:
Fueling US Forward is a now-defunct 501(c)(6) pro-fossil-fuel lobbying organization whose activities have been documented by DeSmog in the past.
Stance on Climate Change
Generation Opportunity does not appear to have any official statements on climate change.
The following is based on information collected from publicly available 990 tax forms.
View the attached spreadsheet for details on Generation Opportunity funding by year (.xlsx).
|Recipient & Donor||2011||2012||2013||2014||2015||2016||2017||Grand Total|
|Freedom Partners Chamber of Commerce||$5,040,000||$6,000,000||$14,225,000||$5,100,000||$4,600,000||$75,000||$35,040,000|
|Center to Protect Patient Rights||$29,211||$29,211|
|Einhorn Family Foundation||$25,000||$25,000|
|Generation Opportunity Institute||$25,000||$150,000||$250,000||$259,040||$684,040|
|Freedom Partners Institute||$200,000||$200,000|
|Bradley Impact Fund||$25,000||$50,000||$50,000||$125,000|
* According to its final 2014/2015 990 tax return, Themis Trust (EIN 27-2005005) dissolved and gave $998,507 in assets over to YEM Trust (Generation Opportunity) in that year.
Generation Opportunity 990 Forms
Generation Opportunity Institute 990 Forms
Board of Directors
The following is based on publicly available 990 forms filed by YEM Trust doing business as Generation Opportunity:
|Carrie Sheffield||Y||Executive Director |
|David Barnes||Y||Policy Director|
|Ja'Ron Smith||Y||Director of External Affairs|
|Shawn Pattison||Y||Vice President of Grassroots|
|Ashley Stow||Y||General Counsel|
|Terrence Linderman||Y||Y||Y||Y||Y||Trustee. |
|Evan Feinberg||Y||Y||Y||President |
|George Slater||Y||Y||Y||Executive Vice President |
|Bryan Lyle||Y||VP of Digital|
|Paul Conway||Y||Y||Y||President. |
|Amber Roseboom||Y||Y||Executive Vice President|
|Matthew Faraci||Y||Y||Senior VP for Communications and former spokesperson |
|Patrice J. Lee||Y||Y||Y|
|William Patrick Varley III||Y||Y|
|Corie Whalen Stephens||Y|
|Peter Anthony Tariche||Y|
July 3, 2018
September 1, 2015
CNN reported that Evan Feinberg, Generation Opportunity's president between 2013 and 2015 and a former aide to the Koch-backed Kentucky Senator Rand Paul, had left the organization around the same time as over half of the staff. Sources said the group was “struggling to lift off the ground and dogged by group-culture problems.” 
Generation Opportunity launched an “Opt Out of Obamacare” campaign to persuade college students not to sign up to the health insurance scheme. The campaign involved a tour of 20 college campuses and the release of a controversial video featuring a “Creepy Uncle Sam” character performing gynecological and prostate exams on patients on the scheme. , 
- Americans for Prosperity — Sister organization based in same offices. 
- Freedom Partners — Funded Generation Opportunity, whose former “principal officer” is a board member at Freedom Partners. , , 
- Stand Together Foundation — Former Generation Opportunity president Evan Feinberg became Stand Together's executive director. 
- the polling company, inc./WomanTrend — Carried out public opinion research for Generation Opportunity. 
Contact & Address
1320 N Courthouse Road
- @GenOpp on Twitter. This account does not appear to have been active since July 3, 2018.
- @GenerationOpportunity on Facebook. This account does not appear to have been active since July 3, 2018.
- “Generation Opportunity” on LinkedIn.
- Generation Opportunity on Instagram
Chris Moody. “Creepy Obamacare ad hits college campuses and your nightmares,” Yahoo News, September 19, 2013. Archived June 18, 2019. Archive.fo URL: https://archive.fo/oj7zD
Tim Mak. “Generation Opportunity to lobby Hill on behalf of Millennials,” Washington Examiner, October 25, 2013. Archived June 18, 2019. Archive.fo URL: https://archive.fo/6xlrE
Joy Lawson. “Millennials Won’t Fall for the Koch’s ‘Generation Opportunity’,” HuffPost, August 21, 2016. Archived June 18, 2019. Archive.fo URL: https://archive.fo/SOu1U
Nicholas Confessore. “Koch Brothers Plan More Political Involvement for Their Conservative Network,” New York Times, April 30, 2013. Archived June 18, 2019. Archive.fo URL: https://archive.fo/bApeo
Theodore Schleifer. “First on CNN: Koch operative leaves group amid tumult,” CNN, September 1, 2015. Archived June 18, 2019. Archive.fo URL: https://archive.fo/lIigY
James Hohmann. “The Daily 202: The Koch network is reorganizing under a new name and with new priorities,” Washington Post, May 20, 2019. Archived June 18, 2019. Archive.fo URL: https://archive.fo/MwLuE
Carrie Sheffield. “Time to reform the tax code to help millennials and women in business,” The Hill, December 5, 2017. Archived June 18, 2019. Archive.fo URL: https://archive.fo/TE9iM
“We are moving our fight for freedom to Americans for Prosperity. Come hang out with us there: http://bit.ly/2tZ2pjn,” Tweet by @GenOpp, July 3, 2018. Archived .png on file at DeSmog.
“Generation Opportunity,” SourceWatch.