Climate change is a hot subject in film these days, it seems.
Joining the ranks is The Great Warming, a Canadian production that was shown on the Discovery Channel and that has been garnering a lot of attention in the American conservative Christian world, of all places.
The film, narrated by Alanis Morrisette and Keanu Reeves, is being targeted particularly at the powerful Christian lobby in the US (and timed to coincide with the approaching mid-term elections) because “some commentators believe the involvement of this traditionally Republican-voting group could succeed where countless scientists and environmentalists have failed and convince conservative sceptics who dismiss global warming as “alarmist” to change tack,” according to this article in the Telegraph.
Check out the article, which describes the comprehensive campaign planned with the US release of the film. Impressive stuff… like themed sermons??!
Also check out the trailer right here.
It’s encouraging to hear of things like this. Let’s watch and see what the impact is…
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