Strengthening Transparency in Regulatory Science

Scott Pruitt's Secret Science Plan Was Developed to Defend Tobacco and It Could Be Coming for Clean Air Rules

Read time: 7 mins
Powell Tate Secret Science action plan

In early 1998, lobbying and PR company Powell Tate was busy with a strategy to protect its tobacco industry clients from health and safety regulations.

Costing roughly $200,000, the plan was called “Secret Science” and would be a public affairs campaign “mounted in three phases” to influence the public, scientists, corporations, and policymakers. 

After “laying the groundwork,” the plan was to build “a critical mass of outrage” and then offer a solution to all the outrage and division the campaign had whipped up.

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