There’s a war being waged against electric cars, the frontlines of which are dug in on Facebook feeds and embedded Youtube videos. The ammunition, supplied by the Koch brothers and their most loyal, PR savvy affiliates, are talking points meant to sow doubt in the minds of American drivers about the quality, costs, reliability, and even environmental-friendliness of electric cars.
Though many automotive experts—including some Big Oil majors—see the transition to electric vehicles (EVs) as inevitable, this war is being waged to keep the gas-guzzling internal combustion engine king for as long as possible. They are fighting to keep oil demand high enough to justify drilling, refining, and selling petroleum.
In the face of this war, Plug-In America, the country’s leading EV advocacy organization, and its partners are organizing the seventh annual National Drive Electric Week. And in the context of these PR attacks, this year’s week long event—running from September 9-17th—might be more important than ever.